What Is Digital Analysis?
Analytics

What Is Digital Analysis?

15y Jason Burby

What Is Digital Analysis?

Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Read More...

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What Is Web Site Analysis?
Analytics

What Is Web Site Analysis?

15y Jason Burby

What Is Web Site Analysis?

Online marketing analytics experts offer up their definitions. What's yours? First of two parts. Read More...

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Lessons From the Bazaarvoice Conference
Analytics

Lessons From the Bazaarvoice Conference

15y Jason Burby

Lessons From the Bazaarvoice Conference

Customer reviews are a classic form of social media. And they can help you in more ways than you think. Read More...

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How to Leverage Google's Changes to Referring URLs
Analytics

How to Leverage Google's Changes to Referring URLs

15y Jason Burby

How to Leverage Google's Changes to Referring URLs

A small change could have a significant impact on analyzing the impact of your SEO ranking. Read More...

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The Tipping Point: Understanding the Impact of Twitter
Analytics

The Tipping Point: Understanding the Impact of Twitter

15y Jason Burby

The Tipping Point: Understanding the Impact of Twi...

If mom's tweeting more than her son, what does that mean for online businesses? Read More...

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'Programizing' Site Optimization
Analytics

'Programizing' Site Optimization

15y Jason Burby

'Programizing' Site Optimization

Building testing into an ongoing program to optimize a Web site can be a struggle. Read More...

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Trends from the Omniture Summit
Analytics

Trends from the Omniture Summit

15y Jason Burby

Trends from the Omniture Summit

A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Read M...

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Understanding Your Visitors' Feelings
Analytics

Understanding Your Visitors' Feelings

15y Jason Burby

Understanding Your Visitors' Feelings

Don't fall into these three traps when using attitudinal data. Read More...

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Reporting and Analysis: Understanding the Difference
Analytics

Reporting and Analysis: Understanding the Difference

15y Jason Burby

Reporting and Analysis: Understanding the Differen...

Is your business merely looking at Web site performance data, or is it using the data to drive insight? Read More...

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Using Segmentation to Improve Site Conversions
Analytics

Using Segmentation to Improve Site Conversions

15y Jason Burby

Using Segmentation to Improve Site Conversions

Segmenting your messaging sounds like a time-consuming project. But it doesn't need to be the case. Read More...

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Site Optimization: No More Guesses
Analytics

Site Optimization: No More Guesses

15y Jason Burby

Site Optimization: No More Guesses

Testing can mean taking bigger risks; you don't have to go with the safe or plain options. Read More...

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Understanding the Impact of Seasonality
Analytics

Understanding the Impact of Seasonality

15y Jason Burby

Understanding the Impact of Seasonality

Approaches to monitoring seasonal trends that affect business. Read More...

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Focusing on the Big Picture in Analytics
Analytics

Focusing on the Big Picture in Analytics

15y Jason Burby

Focusing on the Big Picture in Analytics

How organizations get blindsided when measuring online performance. Read More...

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When Targeting Goes Wrong
Analytics

When Targeting Goes Wrong

15y Jason Burby

When Targeting Goes Wrong

Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Read More...

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Calculating the Value of Optimizing Your Web Site
Analytics

Calculating the Value of Optimizing Your Web Site

15y Jason Burby

Calculating the Value of Optimizing Your Web Site

A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Read More...

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Leveraging the Weak Economy
Analytics

Leveraging the Weak Economy

15y Jason Burby

Leveraging the Weak Economy

Four ways to integrate Web analytics and optimization into your organization. Read More...

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How to Figure the Value of Research Conducted on Your Site
Analytics

How to Figure the Value of Research Conducted on Your Site

16y Jason Burby

How to Figure the Value of Research Conducted on Y...

Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Read More...

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Optimize Your Site: First-Time vs. Returning Visitors
Analytics

Optimize Your Site: First-Time vs. Returning Visitors

16y Jason Burby

Optimize Your Site: First-Time vs. Returning Visit...

How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Read More...

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Optimize Your Site: Getting Started
Analytics

Optimize Your Site: Getting Started

16y Jason Burby

Optimize Your Site: Getting Started

With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Read More...

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Understanding Your Visitors' Feelings
Analytics

Understanding Your Visitors' Feelings

16y Jason Burby

Understanding Your Visitors' Feelings

Don't fall into these three traps when using attitudinal data. Read More...

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An Update on Web 2.0
Analytics

An Update on Web 2.0

16y Jason Burby

An Update on Web 2.0

A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Read More...

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Understanding an Ad's Impact
Analytics

Understanding an Ad's Impact

16y Jason Burby

Understanding an Ad's Impact

Your ad winning an award is great. Your ad winning your audience and increasing business is better. Read More...

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Understanding and Motivating Your Audience
Analytics

Understanding and Motivating Your Audience

16y Jason Burby

Understanding and Motivating Your Audience

Do you really know what motivates your customers and prospects? Take a cue from McDonald's. Read More...

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Understanding Visitors' Desires
Analytics

Understanding Visitors' Desires

16y Jason Burby

Understanding Visitors' Desires

Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Read...

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Web Analytics: Asking the Five Ws
Analytics

Web Analytics: Asking the Five Ws

16y Jason Burby

Web Analytics: Asking the Five Ws

When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Read More...

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Assessing the Offline Impact of Online Research
Analytics

Assessing the Offline Impact of Online Research

16y Jason Burby

Assessing the Offline Impact of Online Research

Why you need to understand your visitors' intentions. Read More...

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Redesigning Your Site
Analytics

Redesigning Your Site

16y Jason Burby

Redesigning Your Site

Five steps to avoid falling into a trap during a site redesign. Read More...

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