And why that matters to marketers.
Articles by this author
How to combine location data with other behavioral data to customize the experience and better target your audience.
The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data.
When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services.
A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why.