Web Analytics: Don't Overrely on Tech
Analytics

Web Analytics: Don't Overrely on Tech

16y Jason Burby

Web Analytics: Don't Overrely on Tech

Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program. Read More...

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Increase Your Post-Online Conversions
Analytics

Increase Your Post-Online Conversions

16y Jason Burby

Increase Your Post-Online Conversions

Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Read More...

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What Online Engagement Means to Your Web Site
Analytics

What Online Engagement Means to Your Web Site

16y Jason Burby

What Online Engagement Means to Your Web Site

Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Read More...

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Traits of an Effective Web Steering Committee
Analytics

Traits of an Effective Web Steering Committee

16y Jason Burby

Traits of an Effective Web Steering Committee

Tips for setting up a cross-functional team to guide strategy for a businesses' Web channel. Read More...

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Omniture Summit: Trends in Analytics
Analytics

Omniture Summit: Trends in Analytics

16y Jason Burby

Omniture Summit: Trends in Analytics

Why marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Read...

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Social Media and Web 2.0
Analytics

Social Media and Web 2.0

16y Jason Burby

Social Media and Web 2.0

Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Read More...

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Holding Agencies Accountable
Analytics

Holding Agencies Accountable

16y Jason Burby

Holding Agencies Accountable

How an ROI guarantee benefits both sides of the agency/client relationship. Read More...

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Warm Up to Web Site Optimization
Analytics

Warm Up to Web Site Optimization

16y Jason Burby

Warm Up to Web Site Optimization

Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the t...

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Web Analytics, a Life and Death Plot
Analytics

Web Analytics, a Life and Death Plot

16y Jason Burby

Web Analytics, a Life and Death Plot

A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Read More...

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Defining Success: How to Set Web Goals for 2008
Actionable Analysis

Defining Success: How to Set Web Goals for 2008

16y Jason Burby

Defining Success: How to Set Web Goals for 2008

Sorry, but a site redesign or new product line launch don't count. Read More...

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Push Your Web Team to Be Creative
Analytics

Push Your Web Team to Be Creative

16y Jason Burby

Push Your Web Team to Be Creative

Tease: Do your creativity and passion really work? Test them! Read More...

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IAB, WAA: Different Audiences, Different Missions
Analytics

IAB, WAA: Different Audiences, Different Missions

16y Jason Burby

IAB, WAA: Different Audiences, Different Missions

Ideally, the Interactive Advertising Bureau and the Web Analytics Association should work together on Web standards, but it isn't feasible. Here's why...

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Declining Conversion Rates
Analytics

Declining Conversion Rates

16y Jason Burby

Declining Conversion Rates

Now that visitors have greater control and more choices online, how should marketers proceed? Read More...

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My Midwest Interactive Surprise
Analytics

My Midwest Interactive Surprise

16y Jason Burby

My Midwest Interactive Surprise

Nearly 700 marketers gather in Minnesota to hear about multitasking's downside: workplace interruptions. What does this mean for interactive strategie...

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What if Your Business Model Changed Every Four Hours?
Analytics

What if Your Business Model Changed Every Four Hours?

16y Jason Burby

What if Your Business Model Changed Every Four Hou...

Smart companies will find a way to meet their site visitors changing needs, beliefs, attitudes, and trigger points. Read More...

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Decision Making: The Death of Intuition?
Analytics

Decision Making: The Death of Intuition?

17y Jason Burby

Decision Making: The Death of Intuition?

With more data available, decisions are increasingly driven by data instead of human intuition. Is that good for business? Read More...

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Web Analytics 2.0
Analytics

Web Analytics 2.0

17y Jason Burby

Web Analytics 2.0

What are the key traits of companies successfully using second-generation analytics? Read More...

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Web Analytics: Understand, Then Segment Your Audience
Analytics

Web Analytics: Understand, Then Segment Your Audience

17y Jason Burby

Web Analytics: Understand, Then Segment Your Audie...

Failure to target a message can kill an initiative right out of the gate. Read More...

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The Importance of Web Analytics Standards
Analytics

The Importance of Web Analytics Standards

17y Jason Burby

The Importance of Web Analytics Standards

What does the WAA's new round of Web analytics definitions mean to marketers? Read More...

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Al Gore and Web Analytics
Analytics

Al Gore and Web Analytics

17y Jason Burby

Al Gore and Web Analytics

It is difficult to get a man to understand something when his salary depends upon his not understanding it. Read More...

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Web Analytics Trends: What I Learned On the Road
Analytics

Web Analytics Trends: What I Learned On the Road

17y Jason Burby

Web Analytics Trends: What I Learned On the Road

How marketing executives view Web analytics right now — the six hottest topics. Read More...

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Changing Behaviors Online
Analytics

Changing Behaviors Online

17y Jason Burby

Changing Behaviors Online

The behaviors consumers use to research, create perceptions, and make decisions continue to evolve. Read More...

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Web Analytics: Asking the Five Ws
Analytics

Web Analytics: Asking the Five Ws

17y Jason Burby

Web Analytics: Asking the Five Ws

When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Read More...

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Web Analytics as a Means to an End
Analytics

Web Analytics as a Means to an End

17y Jason Burby

Web Analytics as a Means to an End

Web analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Read More...

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Web Analytics: Are People on Your Team Accountable?
Analytics

Web Analytics: Are People on Your Team Accountable?

17y Jason Burby

Web Analytics: Are People on Your Team Accountable...

Where Web metrics meet accountability. Read More...

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Who Should Own Analytics, Part Two
Analytics

Who Should Own Analytics, Part Two

17y Jason Burby

Who Should Own Analytics, Part Two

Looking at the pros and cons of housing Web analytics in the finance department. Read More...

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Who Should Own Web Analytics?
Analytics

Who Should Own Web Analytics?

17y Jason Burby

Who Should Own Web Analytics?

Does IT or marketing own Web analytics in your company? Read More...

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