Five ways to use fact-based decision making to improve your business. Read More...
View articleCampaign success should focus on business impact, not raw traffic numbers. Read More...
View articleWhy calculating the ROI of an analytics tool is likely putting the cart before the horse. Read More...
View articleHow one enterprising marketer got her company jazzed about Web analytics. Read More...
View articleMarketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Read More...
View articleOr are you too caught up in technology hype? Read More...
View articleOnline video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Read More...
View articleHow to surmount the top five Web analytics hurdles. Read More...
View articleUnderstanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Read More...
View articleThe industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Read More...
View articleThe value of analytics is in acting on the data to improve your site. Read More...
View articleTaking the pulse of how businesses are using Web analytics. Read More...
View articleWhere Web metrics meet accountability. Read More...
View articleHow do you avoid the data deluge? Four tips to keep you out of the smog. Read More...
View articleIt isn't enough to place a basic tag on every site page and assume it will provide the required data. Read More...
View articleTabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Read More...
View articleIs your Web analytics' team dividing its time effectively? Read More...
View articleWhy is it so hard to get marketers to test things and act on analytics data? Read More...
View articleYou know you need to hire someone for your analytics team, but what skill set should that person have? Read More...
View articleHow can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Read More...
View articleYou measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Read More...
View articleTo evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. Read Mo...
View articleTo evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a se...
View articleFive more ways to measure a brand's impact online. Read More...
View articleHow do you measure brand online? What are the KPIs for branding effectiveness? Read More...
View articleIt's imperative to define a successful visit, even if it doesn't sell anything. Read More...
View article