Competing on Analytics
Analytics

Competing on Analytics

17y Jason Burby

Competing on Analytics

Five ways to use fact-based decision making to improve your business. Read More...

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Web Analytics: Forecasting Campaign Impact
Analytics

Web Analytics: Forecasting Campaign Impact

17y Jason Burby

Web Analytics: Forecasting Campaign Impact

Campaign success should focus on business impact, not raw traffic numbers. Read More...

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Analytics Tool ROI
Analytics

Analytics Tool ROI

17y Jason Burby

Analytics Tool ROI

Why calculating the ROI of an analytics tool is likely putting the cart before the horse. Read More...

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Lava Lamp: A Web Analytics Silver Bullet?
Analytics

Lava Lamp: A Web Analytics Silver Bullet?

17y Jason Burby

Lava Lamp: A Web Analytics Silver Bullet?

How one enterprising marketer got her company jazzed about Web analytics. Read More...

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How Would You Explain Web Analytics?
Analytics

How Would You Explain Web Analytics?

17y Jason Burby

How Would You Explain Web Analytics?

Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Read More...

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Web 2.0: Are You Focusing on the Right Aspects?
Analytics

Web 2.0: Are You Focusing on the Right Aspects?

17y Jason Burby

Web 2.0: Are You Focusing on the Right Aspects?

Or are you too caught up in technology hype? Read More...

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Video: Makes Everything Better?
Analytics

Video: Makes Everything Better?

17y Jason Burby

Video: Makes Everything Better?

Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Read More...

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Web Analytics: New Year - New Opportunities
Analytics

Web Analytics: New Year - New Opportunities

17y Jason Burby

Web Analytics: New Year - New Opportunities

How to surmount the top five Web analytics hurdles. Read More...

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Web Analytics: The Power's in Integration
Analytics

Web Analytics: The Power's in Integration

17y Jason Burby

Web Analytics: The Power's in Integration

Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Read More...

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Becoming an Experienced, Invaluable Web Analyst
Analytics

Becoming an Experienced, Invaluable Web Analyst

17y Jason Burby

Becoming an Experienced, Invaluable Web Analyst

The industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Read More...

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Site Optimization: Setting Your Site Up for Success
Analytics

Site Optimization: Setting Your Site Up for Success

17y Jason Burby

Site Optimization: Setting Your Site Up for Succes...

The value of analytics is in acting on the data to improve your site. Read More...

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A Web Analytics Privacy Warning
Analytics

A Web Analytics Privacy Warning

17y Jason Burby

A Web Analytics Privacy Warning

The sky is falling (again). Read More

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Web Analytics: Industry Trends
Analytics

Web Analytics: Industry Trends

17y Jason Burby

Web Analytics: Industry Trends

Taking the pulse of how businesses are using Web analytics. Read More...

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Web Analytics: Are People on Your Team Accountable?
Analytics

Web Analytics: Are People on Your Team Accountable?

18y Jason Burby

Web Analytics: Are People on Your Team Accountable...

Where Web metrics meet accountability. Read More...

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Data Smog: The Too-Much-Data Problem
Analytics

Data Smog: The Too-Much-Data Problem

18y Jason Burby

Data Smog: The Too-Much-Data Problem

How do you avoid the data deluge? Four tips to keep you out of the smog. Read More...

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Site Changes? Tag With Care for Better Measurement
Analytics

Site Changes? Tag With Care for Better Measurement

18y Jason Burby

Site Changes? Tag With Care for Better Measurement

It isn't enough to place a basic tag on every site page and assume it will provide the required data. Read More...

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Web Analytics: The Results of Tabbed Browsing
Analytics

Web Analytics: The Results of Tabbed Browsing

18y Jason Burby

Web Analytics: The Results of Tabbed Browsing

Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Read More...

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Web Analytics: Focusing on the Things That Matter
Analytics

Web Analytics: Focusing on the Things That Matter

18y Jason Burby

Web Analytics: Focusing on the Things That Matter

Is your Web analytics' team dividing its time effectively? Read More...

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Web Analytics: Getting Marketers to Act
Analytics

Web Analytics: Getting Marketers to Act

18y Jason Burby

Web Analytics: Getting Marketers to Act

Why is it so hard to get marketers to test things and act on analytics data? Read More...

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Web Analytics Hiring: Where to Begin
Analytics

Web Analytics Hiring: Where to Begin

18y Jason Burby

Web Analytics Hiring: Where to Begin

You know you need to hire someone for your analytics team, but what skill set should that person have? Read More...

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Web Analytics: Forecasting the Impact of Change
Analytics

Web Analytics: Forecasting the Impact of Change

18y Jason Burby

Web Analytics: Forecasting the Impact of Change

How can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Read More...

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Dynamic Prioritization: Taking Advantage of Web Opportunities
Analytics

Dynamic Prioritization: Taking Advantage of Web Opportunities

18y Jason Burby

Dynamic Prioritization: Taking Advantage of Web Op...

You measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Read More...

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Web Analytics: The Delayed Conversion Concept, Part 2
Analytics

Web Analytics: The Delayed Conversion Concept, Part 2

18y Jason Burby

Web Analytics: The Delayed Conversion Concept, Par...

To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. Read Mo...

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Web Analytics: The Delayed Conversion Concept, Part 1
Analytics

Web Analytics: The Delayed Conversion Concept, Part 1

18y Jason Burby

Web Analytics: The Delayed Conversion Concept, Par...

To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a se...

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Web Analytics and Online Branding Metrics, Part 2
Analytics

Web Analytics and Online Branding Metrics, Part 2

18y Jason Burby

Web Analytics and Online Branding Metrics, Part 2

Five more ways to measure a brand's impact online. Read More...

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Web Analytics and Online Branding Metrics
Analytics

Web Analytics and Online Branding Metrics

18y Jason Burby

Web Analytics and Online Branding Metrics

How do you measure brand online? What are the KPIs for branding effectiveness? Read More...

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Define Success for Non E-Commerce Sites
Analytics

Define Success for Non E-Commerce Sites

18y Jason Burby

Define Success for Non E-Commerce Sites

It's imperative to define a successful visit, even if it doesn't sell anything. Read More...

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