Leveraging On-Site Search Data
Analytics

Leveraging On-Site Search Data

18y Jason Burby

Leveraging On-Site Search Data

Lower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Read More...

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The Value of Site-Side Analytics and Optimization
Analytics

The Value of Site-Side Analytics and Optimization

18y Jason Burby

The Value of Site-Side Analytics and Optimization

Why do marketers optimize their campaigns, but not their Web site? Read More...

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Incorporating Web Analytics for Greater ROI
Analytics

Incorporating Web Analytics for Greater ROI

18y Jason Burby

Incorporating Web Analytics for Greater ROI

Silos are often created around Web analytics data. Here's how to incorporate data and findings to get the most out of the insight. Read More...

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Breaking Down a Conversion Funnel
Analytics

Breaking Down a Conversion Funnel

18y Jason Burby

Breaking Down a Conversion Funnel

How to cultivate a customer experience that delivers. Read More...

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Three Common Mistakes to Avoid in Web Analytics
Analytics

Three Common Mistakes to Avoid in Web Analytics

18y Jason Burby

Three Common Mistakes to Avoid in Web Analytics

Three best practices to ensure data accuracy -- and help you keep your New Year's resolutions. Read More...

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Four Actionable KPIs You Don't Know About
Analytics

Four Actionable KPIs You Don't Know About

18y Jason Burby

Four Actionable KPIs You Don't Know About

Four KPIs every marketer can leverage right now to identify opportunities and improve results. Read More...

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Prioritize Your Optimization Opportunities
Analytics

Prioritize Your Optimization Opportunities

18y Jason Burby

Prioritize Your Optimization Opportunities

Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Read More...

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Three Resolutions to Keep in 2006
Analytics

Three Resolutions to Keep in 2006

18y Jason Burby

Three Resolutions to Keep in 2006

Focus on these three areas next year, and you'll accomplish more with your data in 2006 than most enterprise-sized sites did in 2005. Read More...

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Sharing Web Analytics Insight Throughout an Organization
Analytics

Sharing Web Analytics Insight Throughout an Organization

18y Jason Burby

Sharing Web Analytics Insight Throughout an Organi...

How to get site goals and the drivers behind them top of mind on a day-to-day basis. Read More...

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Welcome to the Party, Google
Analytics

Welcome to the Party, Google

18y Jason Burby

Welcome to the Party, Google

Google's joined the Web analytics party with Google Analytics. Why it may succeed -- or struggle. Read More...

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Web Analytics: Focus on Optimization in 2006
Analytics

Web Analytics: Focus on Optimization in 2006

18y Jason Burby

Web Analytics: Focus on Optimization in 2006

Working on next year's budget? How to discover the largest potential optimization opportunities. Read More...

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Get the Ball Rolling With Analytics
Analytics

Get the Ball Rolling With Analytics

19y Jason Burby

Get the Ball Rolling With Analytics

How to get your company to really look at Web analytics data -- and to use it. Read More...

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Combining Web Analytics and Qualitative Insight
Analytics

Combining Web Analytics and Qualitative Insight

19y Jason Burby

Combining Web Analytics and Qualitative Insight

The why of analytics is as important as the' what. Read More...

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Using Web Analytics to Cross-Sell
Analytics

Using Web Analytics to Cross-Sell

19y Jason Burby

Using Web Analytics to Cross-Sell

Amazon's product pages contain some mighty interesting information for the analytically inclined. Read More...

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The Value of Competitive Data
Analytics

The Value of Competitive Data

19y Jason Burby

The Value of Competitive Data

Comparing your conversion rates with your competitors' can be a tricky business... and may be the wrong thing to focus on. Read More...

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Learn From Your Competitors
Analytics

Learn From Your Competitors

19y Jason Burby

Learn From Your Competitors

Where to get competitive data and how to use it. Read More

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Defining Key Performance Indicators
Analytics

Defining Key Performance Indicators

19y Jason Burby

Defining Key Performance Indicators

Defining the right metrics for your business. Read More...

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Don't Be Afraid to Fail
Analytics

Don't Be Afraid to Fail

19y Jason Burby

Don't Be Afraid to Fail

The only real site performance failure is a failure to test site performance. Read More...

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Don't Let IT Keep You From Optimizing Your Site
Analytics

Don't Let IT Keep You From Optimizing Your Site

19y Jason Burby

Don't Let IT Keep You From Optimizing Your Site

When it's time to act on the data, be prepared for roadblocks and know you can overcome them. Read More...

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Implement and Manage an ASP Analytics Solution
Analytics

Implement and Manage an ASP Analytics Solution

19y Jason Burby

Implement and Manage an ASP Analytics Solution

A few hazards to mitigate to ensure data are accurate and actionable. Read More...

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Web Analytics: The Best Job of All?
Analytics

Web Analytics: The Best Job of All?

19y Jason Burby

Web Analytics: The Best Job of All?

What makes a successful, business-focused Web analyst? Read More...

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Hot Web Analytics Topics From Jim Sterne's eMetrics Summit
Analytics

Hot Web Analytics Topics From Jim Sterne's eMetrics Summit

19y Jason Burby

Hot Web Analytics Topics From Jim Sterne's eMetric...

The top 22 issues, as identified by conference participants. Read More...

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Breaking Down a Conversion Funnel
Analytics

Breaking Down a Conversion Funnel

19y Jason Burby

Breaking Down a Conversion Funnel

How to cultivate a customer experience that delivers. Read More...

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Evolve Into a Data-Driven Organization, Part 2
Analytics

Evolve Into a Data-Driven Organization, Part 2

19y Jason Burby

Evolve Into a Data-Driven Organization, Part 2

Acting on data is the most important element of Web analytics... and the part organizations struggle with most. Overcoming the obstacles. Last of a se...

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Evolve Into a Data-Driven Organization, Part 1
Analytics

Evolve Into a Data-Driven Organization, Part 1

19y Jason Burby

Evolve Into a Data-Driven Organization, Part 1

Acting on data is the most important element of Web analytics... and the part organizations struggle with the most. Overcoming the obstacles. Part one...

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Barriers to Using Web Analytics Data for Optimization
Analytics

Barriers to Using Web Analytics Data for Optimization

19y Jason Burby

Barriers to Using Web Analytics Data for Optimizat...

How to remove the stumbling blocks and obstacles between having data and using data. Read More...

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Are Unique Visitor Counts Over?
Analytics

Are Unique Visitor Counts Over?

19y Jason Burby

Are Unique Visitor Counts Over?

Many users regularly delete cookies from their computers. How does this affect your ability to track unique visitors? Read More...

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