Web Analytics Data: Share It to Maximize Value
Analytics

Web Analytics Data: Share It to Maximize Value

19y Jason Burby

Web Analytics Data: Share It to Maximize Value

People will use Web analytics data if it's focused on what helps them do their jobs better. How to address different constituencies in an organization...

View article
Web Analytics Association: What's in It for You
Analytics

Web Analytics Association: What's in It for You

19y Jason Burby

Web Analytics Association: What's in It for You

You may have heard the buzz about the newly formed WAA. What does it mean for you? Read More...

View article
Prioritize Your Optimization Opportunities
Analytics

Prioritize Your Optimization Opportunities

19y Jason Burby

Prioritize Your Optimization Opportunities

Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Focus Your 2005 Web Analytics Spending
Analytics

Focus Your 2005 Web Analytics Spending

19y Jason Burby

Focus Your 2005 Web Analytics Spending

Effective ways to allocate a Web analytics budget. Read More...

View article
Training Business Users to Employ Web Analytics Data
Analytics

Training Business Users to Employ Web Analytics Data

19y Jason Burby

Training Business Users to Employ Web Analytics Da...

A gap exists between data sophistication and users' ability to employ that data. How vendors are closing the gap. Read More...

View article
Closing the Web Analytics Loop
Analytics

Closing the Web Analytics Loop

19y Jason Burby

Closing the Web Analytics Loop

How to measure the value of handoffs to partners and resellers. Read More...

View article
Web Analytics: Time for a Change in 2005
Analytics

Web Analytics: Time for a Change in 2005

19y Jason Burby

Web Analytics: Time for a Change in 2005

Why aren’t more people really using Web analytics to optimize site performance? Start fresh in 2005! Read More...

View article
Web Analytics 101: The Holiday Invite Lesson
Analytics

Web Analytics 101: The Holiday Invite Lesson

19y Jason Burby

Web Analytics 101: The Holiday Invite Lesson

Using Web analytics data needn't be hard. Evite provides a simple lesson in Web analytics data use. Read More...

View article
Web Analytics Red (and Green) Alert
Analytics

Web Analytics Red (and Green) Alert

19y Jason Burby

Web Analytics Red (and Green) Alert

Holiday shopping season is here. Time to reduce your shopping cart abandonment rate. Read More...

View article
Evaluate the Effectiveness and Value of On-Site Search
Analytics

Evaluate the Effectiveness and Value of On-Site Search

19y Jason Burby

Evaluate the Effectiveness and Value of On-Site Se...

Maximizing the effectiveness and value of on-site search is imperative. How well does your engine work? Read More...

View article
Prove the Value of Your Analytics Tools, Team, and Web Site
Analytics

Prove the Value of Your Analytics Tools, Team, and Web Site

20y Jason Burby

Prove the Value of Your Analytics Tools, Team, and...

Self-justifying analytics. Read More...

View article
Build on Competitive Data to Improve Site Performance
Analytics

Build on Competitive Data to Improve Site Performance

20y Jason Burby

Build on Competitive Data to Improve Site Performa...

Where to get -- and how to use -- data on competitive Web sites. Read More...

View article
If You Already Have the Ruby Slippers, Click
Analytics

If You Already Have the Ruby Slippers, Click

20y Jason Burby

If You Already Have the Ruby Slippers, Click

You already have the power to improve ROI; you just have to know how to use it. Read More...

View article
Cross-Pollinate Data and Harvest Better Information
Analytics

Cross-Pollinate Data and Harvest Better Information

20y Jason Burby

Cross-Pollinate Data and Harvest Better Informatio...

Where do you start? Ideas to get you started with data integration right away. Read More...

View article
Build a Solid Foundation With Key Performance Indicators, Part 4: Content Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 4: Content S...

20y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Last in a s...

View article
Build a Solid Foundation With Key Performance Indicators, Part 3: Customer Service
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 3: Customer ...

20y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part three ...

View article
Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce ...

20y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part two of...

View article
Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Generation Sites
Analytics

Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Gene...

20y Jason Burby

Build a Solid Foundation With Key Performance Indi...

Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part one of...

View article
Capitalize on Your Investment in Analytics
Analytics

Capitalize on Your Investment in Analytics

20y Jason Burby

Capitalize on Your Investment in Analytics

What good is analytics data unless it improves your site? Read More...

View article
The Give and Take of "Agenda Blending"
Analytics

The Give and Take of "Agenda Blending"

20y Jason Burby

The Give and Take of "Agenda Blending"

How to use analytics to ensure your site meets visitors' needs -- and your own. Read More...

View article
Don't Get Blown Off Course With Poor Analytics Data
Analytics

Don't Get Blown Off Course With Poor Analytics Data

20y Jason Burby

Don't Get Blown Off Course With Poor Analytics Dat...

The numbers don't lie (unless, of course, your tracking tool is misconfigured). Time for an accuracy audit. Read More...

View article
Meaningful Metrics: Collect What Counts
Analytics

Meaningful Metrics: Collect What Counts

20y Jason Burby

Meaningful Metrics: Collect What Counts

How to choose analytics data to quickly improve site performance. Read More...

View article
Beginner's Guide to Segmentation Analysis
Analytics

Beginner's Guide to Segmentation Analysis

20y Jason Burby

Beginner's Guide to Segmentation Analysis

You don't have to be Amazon to impress visitors and score business. A little segmentation goes a long way. Read More...

View article
Grow Your Own Analytics Team
Analytics

Grow Your Own Analytics Team

20y Jason Burby

Grow Your Own Analytics Team

Starting a dedicated Web analytics team within an enterprise. Read More...

View article
Is Your Web Site Getting the Credit It Deserves?, Part 2
Analytics

Is Your Web Site Getting the Credit It Deserves?, Part 2

20y Jason Burby

Is Your Web Site Getting the Credit It Deserves?, ...

Defend-the-Web-site time at your company? How to quantify indirect site value. Last in a series. Read More...

View article
Is Your Site Getting the Credit It Deserves? Part 1
Analytics

Is Your Site Getting the Credit It Deserves? Part 1

20y Jason Burby

Is Your Site Getting the Credit It Deserves? Part ...

Defend-the-Web-site time at your company? How to collect the ammunition you need and make a case for the bottom line. Read More...

View article
Was It Better Ads? Or Better Analytics?
Analytics

Was It Better Ads? Or Better Analytics?

20y Jason Burby

Was It Better Ads? Or Better Analytics?

What's really behind the online ad recovery. Read More...

View article