Site Analytics: 'Why' Is as Vital as 'What'
Analytics

Site Analytics: 'Why' Is as Vital as 'What'

20y Jason Burby

Site Analytics: 'Why' Is as Vital as 'What'

Behavioral data reveals where a site falls short of goals. Attitudinal data tells why. Read More...

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Raw Data to Strategic Wisdom (While You Wait)
Analytics

Raw Data to Strategic Wisdom (While You Wait)

20y Jason Burby

Raw Data to Strategic Wisdom (While You Wait)

Sometimes, all it takes to tease insight out of raw analytics is 10 seconds and a $3.00 calculator. Really. Read More...

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Three Reasons Analytics Fail Companies
Analytics

Three Reasons Analytics Fail Companies

20y Jason Burby

Three Reasons Analytics Fail Companies

Your analytics program makes you feel like you're trapped in 'Groundhog Day'? Escape the loop. Read More...

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Is There a PSX2 in Your Future?
Marketing

Is There a PSX2 in Your Future?

24y Jason Burby

Is There a PSX2 in Your Future?

Is it too early to think about that dreaded holiday? You know, the one involving an elvish home invasion? Not if you want to get what might turn out t...

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"Why Isn't My Online Advertising Working?"
Marketing

"Why Isn't My Online Advertising Working?"

25y Jason Burby

"Why Isn't My Online Advertising Working?"

If your online advertising efforts seem to be flagging, it's probably because your site design just doesn't invite visitors to take a load off and sta...

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