Context: The Driving Force of Mobile

Media Context: The Driving Force of Mobile

11y Jason Dempsey

Context: The Driving Force of Mobile

Three steps to appropriately use context to drive both value and differentiation in our marketing experiences. Read More...

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Why Post-PC Doesn't Mean Mobile

Media Why Post-PC Doesn't Mean Mobile

11y Jason Dempsey

Why Post-PC Doesn't Mean Mobile

Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign. Read More...

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Mobile and Minors - Is the Interaction Meaningful?

Media Mobile and Minors - Is the Interaction Meaningful?

11y Jason Dempsey

Mobile and Minors - Is the Interaction Meaningful?

Youth are beginning to affect mobile marketing. Consider these implications. Read More...

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Continued Evolution of Mobile Web

Media Continued Evolution of Mobile Web

11y Jason Dempsey

Continued Evolution of Mobile Web

The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Read More...

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Social Sharing - Moving Beyond the 'Like' Button

Media Social Sharing - Moving Beyond the 'Like' Button

11y Jason Dempsey

Social Sharing - Moving Beyond the 'Like' Button

A look at new location-based services and apps that reward and help people. Read More...

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The 2nd Wave of Location-Based Services

Media The 2nd Wave of Location-Based Services

11y Jason Dempsey

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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The Introductory Guide to Location-Based Marketing

Media The Introductory Guide to Location-Based Marketing

11y Jason Dempsey

The Introductory Guide to Location-Based Marketing

Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these...

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The Mobile Magic Wand

Media The Mobile Magic Wand

11y Jason Dempsey

The Mobile Magic Wand

A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Read More...

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Beyond Scaling Down: Generating a Successful Mobile Experience

Media Beyond Scaling Down: Generating a Successful Mobile Experience

11y Jason Dempsey

Beyond Scaling Down: Generating a Successful Mobil...

Designing for mobile is all about creating a complementary experience while users are already immersed in the real world. Read More...

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Mobile Behavior: Hunting and Gathering

Media Mobile Behavior: Hunting and Gathering

11y Jason Dempsey

Mobile Behavior: Hunting and Gathering

A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Read More...

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The Mobile Web: 3 Key Improvements

Media The Mobile Web: 3 Key Improvements

12y Jason Dempsey

The Mobile Web: 3 Key Improvements

The mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Read More...

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