How Predictive Behavioral Analytics can aid in both marketing and cybersecurity

Analytics How Predictive Behavioral Analytics can aid in both marketing and cybersecurity

4y Jay Marwaha

How Predictive Behavioral Analytics can aid in bot...

Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...

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How Hadoop can help marketers better process data and enhance UX

Actionable Analysis How Hadoop can help marketers better process data and enhance UX

5y Jay Marwaha

How Hadoop can help marketers better process data ...

With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...

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Five tips for ensuring harmony between CIOs and CMOs

Ecommerce Five tips for ensuring harmony between CIOs and CMOs

5y Jay Marwaha

Five tips for ensuring harmony between CIOs and CM...

Alex and Ani demonstrates how today's businesses must operate like silo-less ecommerce brands, avoiding friction between different departments. Read M...

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Why predictive behavioral analytics will forever change retargeting

Data-Driven Marketing Why predictive behavioral analytics will forever change retargeting

5y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

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A coming of age for first-party data

Data-Driven Marketing A coming of age for first-party data

5y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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