Email marketing append: a primer

Email marketing append: a primer

8y Jeanne Jennings

Email marketing append: a primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. ...

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Why touchpoint data is invaluable to your CRM and driving sales

CRM Why touchpoint data is invaluable to your CRM and driving sales

8y Jeanne Jennings

Why touchpoint data is invaluable to your CRM and ...

What can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...

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Four ideas to inspire your next email marketing test

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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How will a boosted character tweet limit impact the future of Twitter?

How will a boosted character tweet limit impact the future of Twitter?

8y Jeanne Jennings

How will a boosted character tweet limit impact th...

Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...

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Setting the stage for a successful email marketing automation campaign

Setting the stage for a successful email marketing automation campaign

8y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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11 tips to document and improve your email marketing program

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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4 tips for growing your email list with opt-in

4 tips for growing your email list with opt-in

8y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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5 keys to success with triggered email campaigns

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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The real value of loyalty programs: data

The real value of loyalty programs: data

8y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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5 Tips for Making Your Migration to a New MAP as Painless as Possible

5 Tips for Making Your Migration to a New MAP as Painless as Possible

9y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

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3 Ways to Grow Your Opt-In Email List for Free

3 Ways to Grow Your Opt-In Email List for Free

9y Jeanne Jennings

3 Ways to Grow Your Opt-In Email List for Free

Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list f...

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LinkedIn is Sending Less Email – Should You?

LinkedIn is Sending Less Email – Should You?

9y Jeanne Jennings

LinkedIn is Sending Less Email – Should You?

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...

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Is It Smart Digital Marketing - Or Is It Creepy?

Is It Smart Digital Marketing - Or Is It Creepy?

9y Jeanne Jennings

Is It Smart Digital Marketing - Or Is It Creepy?

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...

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Just Add Data to Boost Your Email and Digital Marketing Performance

Just Add Data to Boost Your Email and Digital Marketing Performance

9y Jeanne Jennings

Just Add Data to Boost Your Email and Digital Mark...

Using smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...

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3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders

3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders

9y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

9y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization

Creating the Perfect Email/Digital Marketing Program for Your Organization

9y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

If money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...

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Strategic Resends: Working Smarter, Not Harder

Strategic Resends: Working Smarter, Not Harder

9y Jeanne Jennings

Strategic Resends: Working Smarter, Not Harder

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...

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Email Newsletters Done Right: Tips From The Skimm

Email Newsletters Done Right: Tips From The Skimm

9y Jeanne Jennings

Email Newsletters Done Right: Tips From The Skimm

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...

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Double Opt-In: Then, Now, and When It’s a Best Practice

Double Opt-In: Then, Now, and When It’s a Best Practice

9y Jeanne Jennings

Double Opt-In: Then, Now, and When It’s a Best Pra...

What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...

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Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

9y Jeanne Jennings

Hockey, Email, and Content: Turning Prospects and ...

It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...

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Is Living Social Overly Dependent on Email?

Is Living Social Overly Dependent on Email?

9y Jeanne Jennings

Is Living Social Overly Dependent on Email?

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...

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Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

9y Jeanne Jennings

Cyber Monday Review: High-Frequency Programs From ...

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...

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Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

9y Jeanne Jennings

Launching a New Email Product to Your Existing Lis...

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...

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Relationships, Conversations, Listening, and Email Marketing

Relationships, Conversations, Listening, and Email Marketing

9y Jeanne Jennings

Relationships, Conversations, Listening, and Email...

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...

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Two Critical But Often Overlooked Email Marketing Metrics

Two Critical But Often Overlooked Email Marketing Metrics

9y Jeanne Jennings

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

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11 Simple Changes That Would Improve This Email: Gentle Critique

11 Simple Changes That Would Improve This Email: Gentle Critique

9y Jeanne Jennings

11 Simple Changes That Would Improve This Email: G...

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...

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