Email marketing append: a primer

Advanced Email Marketing Email marketing append: a primer

5y Jeanne Jennings

Email marketing append: a primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. ...

View article
Why touchpoint data is invaluable to your CRM and driving sales

Data-Driven Marketing Why touchpoint data is invaluable to your CRM and driving sales

5y Jeanne Jennings

Why touchpoint data is invaluable to your CRM and ...

What can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...

View article
Four ideas to inspire your next email marketing test

Advanced Email Marketing Four ideas to inspire your next email marketing test

5y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How will a boosted character tweet limit impact the future of Twitter?

Community Management How will a boosted character tweet limit impact the future of Twitter?

5y Jeanne Jennings

How will a boosted character tweet limit impact th...

Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...

View article
Setting the stage for a successful email marketing automation campaign

Email Marketing Optimization Setting the stage for a successful email marketing automation campaign

5y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

View article
11 tips to document and improve your email marketing program

Email 11 tips to document and improve your email marketing program

5y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

View article
4 tips for growing your email list with opt-in

Advanced Email Marketing 4 tips for growing your email list with opt-in

5y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

View article
5 keys to success with triggered email campaigns

Email 5 keys to success with triggered email campaigns

6y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

View article
The real value of loyalty programs: data

Data-Driven Marketing The real value of loyalty programs: data

6y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

View article
5 Tips for Making Your Migration to a New MAP as Painless as Possible

Marketing 5 Tips for Making Your Migration to a New MAP as Painless as Possible

6y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

View article
3 Ways to Grow Your Opt-In Email List for Free

Email 3 Ways to Grow Your Opt-In Email List for Free

6y Jeanne Jennings

3 Ways to Grow Your Opt-In Email List for Free

Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list f...

View article
LinkedIn is Sending Less Email – Should You?

Email LinkedIn is Sending Less Email – Should You?

6y Jeanne Jennings

LinkedIn is Sending Less Email – Should You?

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...

View article
Is It Smart Digital Marketing - Or Is It Creepy?

Email Is It Smart Digital Marketing - Or Is It Creepy?

6y Jeanne Jennings

Is It Smart Digital Marketing - Or Is It Creepy?

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...

View article
Just Add Data to Boost Your Email and Digital Marketing Performance

Email Just Add Data to Boost Your Email and Digital Marketing Performance

6y Jeanne Jennings

Just Add Data to Boost Your Email and Digital Mark...

Using smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...

View article
3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders

Email 3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders

6y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

View article
Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Email Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

6y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...

View article
Creating the Perfect Email/Digital Marketing Program for Your Organization

Email Creating the Perfect Email/Digital Marketing Program for Your Organization

6y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

If money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...

View article
Strategic Resends: Working Smarter, Not Harder

Email Strategic Resends: Working Smarter, Not Harder

6y Jeanne Jennings

Strategic Resends: Working Smarter, Not Harder

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...

View article
Email Newsletters Done Right: Tips From The Skimm

Email Email Newsletters Done Right: Tips From The Skimm

6y Jeanne Jennings

Email Newsletters Done Right: Tips From The Skimm

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...

View article
Double Opt-In: Then, Now, and When It’s a Best Practice

Email Double Opt-In: Then, Now, and When It’s a Best Practice

6y Jeanne Jennings

Double Opt-In: Then, Now, and When It’s a Best Pra...

What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...

View article
Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Email Hockey, Email, and Content: Turning Prospects and Customers Into Fans

6y Jeanne Jennings

Hockey, Email, and Content: Turning Prospects and ...

It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...

View article
Is Living Social Overly Dependent on Email?

Email Is Living Social Overly Dependent on Email?

6y Jeanne Jennings

Is Living Social Overly Dependent on Email?

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...

View article
Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Email Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

6y Jeanne Jennings

Cyber Monday Review: High-Frequency Programs From ...

A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...

View article
Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Case Study Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

6y Jeanne Jennings

Launching a New Email Product to Your Existing Lis...

TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...

View article
Relationships, Conversations, Listening, and Email Marketing

Email Relationships, Conversations, Listening, and Email Marketing

7y Jeanne Jennings

Relationships, Conversations, Listening, and Email...

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...

View article
Two Critical But Often Overlooked Email Marketing Metrics

Email Two Critical But Often Overlooked Email Marketing Metrics

7y Jeanne Jennings

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

View article
11 Simple Changes That Would Improve This Email: Gentle Critique

Email 11 Simple Changes That Would Improve This Email: Gentle Critique

7y Jeanne Jennings

11 Simple Changes That Would Improve This Email: G...

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...

View article
1 2 3 11