Email Newsletters: Work Smarter, Not Harder
Email

Email Newsletters: Work Smarter, Not Harder

10y Jeanne Jennings

Email Newsletters: Work Smarter, Not Harder

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to p...

View article
Do Not Reply to This Email
Advanced Email Marketing

Do Not Reply to This Email

10y Jeanne Jennings

Do Not Reply to This Email

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...

View article
The Best and Worst Words to Use in Subject Lines – New Research
Email

The Best and Worst Words to Use in Subject Lines – New Research

10y Jeanne Jennings

The Best and Worst Words to Use in Subject Lines –...

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...
Email

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy.....

10y Jeanne Jennings

Email Benchmarks: Highest Open Rate in Years – Aga...

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...

View article
Inactive Email Addresses: To Mail, Not to Mail…or Something Else?
Email

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

10y Jeanne Jennings

Inactive Email Addresses: To Mail, Not to Mail…or ...

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...

View article
A Half-Dozen Email Marketing Influencers You Should Be Reading
Email

A Half-Dozen Email Marketing Influencers You Should Be Reading

10y Jeanne Jennings

A Half-Dozen Email Marketing Influencers You Shoul...

As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Read More...

View article
2 Industry Organizations Every Email Marketer Should Join
Email

2 Industry Organizations Every Email Marketer Should Join

10y Jeanne Jennings

2 Industry Organizations Every Email Marketer Shou...

A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Read More...

View article
CASL’s Impact on Email Marketers
Email

CASL’s Impact on Email Marketers

10y Jeanne Jennings

CASL’s Impact on Email Marketers

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...

View article
Responsive Design and Coding for Non-Techies
Email

Responsive Design and Coding for Non-Techies

10y Jeanne Jennings

Responsive Design and Coding for Non-Techies

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...

View article
Strategic Testing: Tips for Success and Sources of Inspiration
Email

Strategic Testing: Tips for Success and Sources of Inspiration

10y Jeanne Jennings

Strategic Testing: Tips for Success and Sources of...

Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...

View article
Triggered Email Messages: Keys to Success
Email

Triggered Email Messages: Keys to Success

10y Jeanne Jennings

Triggered Email Messages: Keys to Success

Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-throu...

View article
Tips for Designing Email for Google’s New Promotions Tab Grid View
Email

Tips for Designing Email for Google’s New Promotions Tab Grid View

10y Jeanne Jennings

Tips for Designing Email for Google’s New Promotio...

The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and whic...

View article
Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions
Email

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Medi...

10y Jeanne Jennings

Are You Over-Selling? Tips for Networking, Email, ...

There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for...

View article
How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms
Email

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechani...

10y Jeanne Jennings

How I Learned to Stop Worrying and Love Prominent ...

The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad th...

View article
Using Personalization to Boost Email Performance: 4 Tips for Success
Email

Using Personalization to Boost Email Performance: 4 Tips for Success

10y Jeanne Jennings

Using Personalization to Boost Email Performance: ...

There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...

View article
Effective Email Creative is More than Just Creative
Email

Effective Email Creative is More than Just Creative

10y Jeanne Jennings

Effective Email Creative is More than Just Creativ...

If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than ju...

View article
Email Performance Testing: Look at the Trees – and the Forest
Email

Email Performance Testing: Look at the Trees – and the Forest

10y Jeanne Jennings

Email Performance Testing: Look at the Trees – and...

In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....

View article
5 Tips for Online Surveys that Build Relationships and Drive Sales
Email

5 Tips for Online Surveys that Build Relationships and Drive Sales

10y Jeanne Jennings

5 Tips for Online Surveys that Build Relationships...

No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....

View article
Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards
Email

Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing ...

10y Jeanne Jennings

Honoring Stefan Pollard: Nominations Open for the ...

ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marke...

View article
E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
Email

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 20...

10y Jeanne Jennings

E-mail Marketing Industry Benchmarks: Highest Open...

The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump...

View article
Email Marketing Successes with Revenue Per Email Measurement
Email

Email Marketing Successes with Revenue Per Email Measurement

10y Jeanne Jennings

Email Marketing Successes with Revenue Per Email M...

Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...

View article
Key Elements of a Realistic Attribution Model
Acquisition

Key Elements of a Realistic Attribution Model

11y Jeanne Jennings

Key Elements of a Realistic Attribution Model

Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...

View article
The Importance of Data Trees
Email

The Importance of Data Trees

11y Jeanne Jennings

The Importance of Data Trees

When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...

View article
Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Email

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matt...

11y Jeanne Jennings

Conversion Rates and Cost-per-Conversion: Email Ma...

Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...

View article
15 Types of Email Marketing Tests You Should Be Doing
Email

15 Types of Email Marketing Tests You Should Be Doing

11y Jeanne Jennings

15 Types of Email Marketing Tests You Should Be Do...

How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Read More...

View article
Email Benchmarks: Highest Open Rates in Years
Email

Email Benchmarks: Highest Open Rates in Years

11y Jeanne Jennings

Email Benchmarks: Highest Open Rates in Years

If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...

View article
Email Newsletters, Tables of Contents, and Improved Engagement
Email

Email Newsletters, Tables of Contents, and Improved Engagement

11y Jeanne Jennings

Email Newsletters, Tables of Contents, and Improve...

Why it's important for your email newsletter to include a table of contents. Read More...

View article