Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to p...
View articleA few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...
View articleThis guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read More...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleIf handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email ...
View articleAs an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Read More...
View articleA look at two organizations that will help email marketers stay connected and involved in the email marketing community. Read More...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleResponsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...
View articleTesting is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleSending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-throu...
View articleThe newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and whic...
View articleThere's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for...
View articleThe email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad th...
View articleThere's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...
View articleIf you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than ju...
View articleIn email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study....
View articleNo matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....
View articleClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marke...
View articleThe first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump...
View articleLearn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleHow email marketers can go beyond just testing subject lines and look at other elements that might improve response. Read More...
View articleIf your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...
View articleWhy it's important for your email newsletter to include a table of contents. Read More...
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