LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.
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Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.
Using smart data in your email marketing efforts can help boost the performance of your campaigns.
Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique?
In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list.