Leveraging the Revenue Value of Your Email List
Email

Leveraging the Revenue Value of Your Email List

11y Jeanne Jennings

Leveraging the Revenue Value of Your Email List

An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Read More...

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Email Acquisition Tactics From a 'List First' Company
Email

Email Acquisition Tactics From a 'List First' Company

11y Jeanne Jennings

Email Acquisition Tactics From a 'List First' Comp...

Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an ema...

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The Key to More Successful Email Campaigns: Time
Email

The Key to More Successful Email Campaigns: Time

11y Jeanne Jennings

The Key to More Successful Email Campaigns: Time

If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Read More...

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Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Case Study

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

11y Jeanne Jennings

Case Study: Subject Line Retest Generates a 19% Li...

The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...

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Case Study: 30 Percent Increase in Email List Growth
Case Study

Case Study: 30 Percent Increase in Email List Growth

11y Jeanne Jennings

Case Study: 30 Percent Increase in Email List Grow...

Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...

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Choosing a Benchmark for Your Email Marketing Efforts
Email

Choosing a Benchmark for Your Email Marketing Efforts

11y Jeanne Jennings

Choosing a Benchmark for Your Email Marketing Effo...

A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Read More...

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Case Study: Triple Your ROI With Smart List Management
Case Study

Case Study: Triple Your ROI With Smart List Management

11y Jeanne Jennings

Case Study: Triple Your ROI With Smart List Manage...

By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...

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Tips for Success With Third-Party Email Marketing
Email

Tips for Success With Third-Party Email Marketing

11y Jeanne Jennings

Tips for Success With Third-Party Email Marketing

Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Read More...

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Case Study: Subject Line Testing, but Which One Won?
Case Study

Case Study: Subject Line Testing, but Which One Won?

11y Jeanne Jennings

Case Study: Subject Line Testing, but Which One Wo...

Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...

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How to Create a Template to Track Key Email Marketing Metrics
Email

How to Create a Template to Track Key Email Marketing Metrics

11y Jeanne Jennings

How to Create a Template to Track Key Email Market...

Don't overwhelm senior executives with too much information in your daily and weekly reports. Read More...

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Reach More Consumers With a Welcome Series
Email

Reach More Consumers With a Welcome Series

11y Jeanne Jennings

Reach More Consumers With a Welcome Series

The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to ta...

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Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer
Email

Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer

11y Jeanne Jennings

Spam, Strippers, and How to Be a ‘White Hat’ Email...

The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Read More...

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Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It
Email

Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It

12y Jeanne Jennings

Quality Assurance: It's a Dirty Job, but Somebody'...

A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your com...

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Sourcing Quality Editorial Content for Email Newsletters
Advanced Email Marketing

Sourcing Quality Editorial Content for Email Newsletters

12y Jeanne Jennings

Sourcing Quality Editorial Content for Email Newsl...

Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing opti...

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Driving Traffic With Your Email Newsletter
Email

Driving Traffic With Your Email Newsletter

12y Jeanne Jennings

Driving Traffic With Your Email Newsletter

Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Read M...

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Soft vs. Strategic Testing to Improve Email Performance
Email

Soft vs. Strategic Testing to Improve Email Performance

12y Jeanne Jennings

Soft vs. Strategic Testing to Improve Email Perfor...

How strategic testing allows you to work smarter, not harder. Read More...

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Revising the Welcome Message
Email

Revising the Welcome Message

12y Jeanne Jennings

Revising the Welcome Message

A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 fo...

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Boosting Your Conversion Rates
Email

Boosting Your Conversion Rates

12y Jeanne Jennings

Boosting Your Conversion Rates

Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email message...

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The Honeymoon Effect
Email

The Honeymoon Effect

12y Jeanne Jennings

The Honeymoon Effect

How can you add new subscribers of good quality to your list on a regular basis? Read More...

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How Effective Is Your Online Email Sign-Up?
Email

How Effective Is Your Online Email Sign-Up?

12y Jeanne Jennings

How Effective Is Your Online Email Sign-Up?

Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Read More...

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List Growth: Optimizing Your Online Email Sign-Up
Email

List Growth: Optimizing Your Online Email Sign-Up

12y Jeanne Jennings

List Growth: Optimizing Your Online Email Sign-Up

Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Read More...

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Trends and Benchmarks in Click-Through Rate by Message Type
Email

Trends and Benchmarks in Click-Through Rate by Message Type

12y Jeanne Jennings

Trends and Benchmarks in Click-Through Rate by Mes...

Data that proves that editorial messages should be an important part of your email marketing mix. Read More...

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Should You Be Concerned About the Security of Your Email List?
Email

Should You Be Concerned About the Security of Your Email List?

12y Jeanne Jennings

Should You Be Concerned About the Security of Your...

It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Read More...

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Blacklists and Filtering: The Email Marketer's Best Friends
Email

Blacklists and Filtering: The Email Marketer's Best Friends

12y Jeanne Jennings

Blacklists and Filtering: The Email Marketer's Bes...

When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you...

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Recognition, Relationship, and Reward
Email

Recognition, Relationship, and Reward

12y Jeanne Jennings

Recognition, Relationship, and Reward

Trends and benchmarks in open rate by message type. Read More...

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Do Opt-In Lists Really Perform Better Than Opt-Out?
Email

Do Opt-In Lists Really Perform Better Than Opt-Out?

12y Jeanne Jennings

Do Opt-In Lists Really Perform Better Than Opt-Out...

A case study that shows how opt-out lists performed compared to opt-in lists. Read More...

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B2C Success for the 2011 Holiday Season With Email and Social Media
Email

B2C Success for the 2011 Holiday Season With Email and Social Media

12y Jeanne Jennings

B2C Success for the 2011 Holiday Season With Email...

Statistics, trends, and tips to help you get the best results from your holiday email marketing. Read More...

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