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View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
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View articleDon't overwhelm senior executives with too much information in your daily and weekly reports. Read More...
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View articleThe damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Read More...
View articleA solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your com...
View articleLearn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing opti...
View articleSix Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Read M...
View articleHow strategic testing allows you to work smarter, not harder. Read More...
View articleA case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 fo...
View articleEvery email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email message...
View articleHow can you add new subscribers of good quality to your list on a regular basis? Read More...
View articleChanges you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Read More...
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View articleData that proves that editorial messages should be an important part of your email marketing mix. Read More...
View articleIt's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Read More...
View articleWhen your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you...
View articleTrends and benchmarks in open rate by message type. Read More...
View articleA case study that shows how opt-out lists performed compared to opt-in lists. Read More...
View articleStatistics, trends, and tips to help you get the best results from your holiday email marketing. Read More...
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