In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list.
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If money and time weren't issues, what kind of digital marketing program would you create for your brand?
Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment.
Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well.
What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out.