New Deliverability Statistics and What They Mean for Your Email Marketing Program
Email

New Deliverability Statistics and What They Mean for Your Email Marketing P...

12y Jeanne Jennings

New Deliverability Statistics and What They Mean f...

If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself. Re...

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Email Trends and Benchmarks: U.K. and U.S.
Email

Email Trends and Benchmarks: U.K. and U.S.

13y Jeanne Jennings

Email Trends and Benchmarks: U.K. and U.S.

Where does the U.S. fall on the curve of email marketing? Read More...

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3 Direct Marketing Principles to Improve Your Email Marketing
Email

3 Direct Marketing Principles to Improve Your Email Marketing

13y Jeanne Jennings

3 Direct Marketing Principles to Improve Your Emai...

Most direct marketers understand how email marketing works. But do you know how direct marketing works? Read More...

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The Value of Calculating Revenue Per Email
Email

The Value of Calculating Revenue Per Email

13y Jeanne Jennings

The Value of Calculating Revenue Per Email

The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Rea...

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Identifying Strengths and Weaknesses With RPE
Email

Identifying Strengths and Weaknesses With RPE

13y Jeanne Jennings

Identifying Strengths and Weaknesses With RPE

The many ways you can use the revenue per email metric to identify problem areas in your email program. Read More...

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Keys to Success With Social Media Marketing: Foursquare
Email

Keys to Success With Social Media Marketing: Foursquare

13y Jeanne Jennings

Keys to Success With Social Media Marketing: Fours...

How four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Read More...

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Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate
Email

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, a...

13y Jeanne Jennings

Email Vocabulary Lesson: Blast, Harvesting, Purcha...

You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Rea...

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Creating Effective - and Profitable - Birthday Emails
Email

Creating Effective - and Profitable - Birthday Emails

13y Jeanne Jennings

Creating Effective - and Profitable - Birthday Ema...

Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Read More...

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Birthday E-mails: A Missed Opportunity
Email

Birthday E-mails: A Missed Opportunity

13y Jeanne Jennings

Birthday E-mails: A Missed Opportunity

Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Read More...

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Creating Effective - and Profitable - Birthday Emails
Email

Creating Effective - and Profitable - Birthday Emails

13y Jeanne Jennings

Creating Effective - and Profitable - Birthday Ema...

Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Read More...

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We Want You Back: Reactivation Campaign
Email

We Want You Back: Reactivation Campaign

13y Jeanne Jennings

We Want You Back: Reactivation Campaign

Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Read More...

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Coincidence, Causation, and Continuity
Email

Coincidence, Causation, and Continuity

13y Jeanne Jennings

Coincidence, Causation, and Continuity

Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Read ...

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Handling Spam Complaints: Suspect Messages
Email

Handling Spam Complaints: Suspect Messages

13y Jeanne Jennings

Handling Spam Complaints: Suspect Messages

Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four...

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Handling Spam Complaints: Sourcing Complaints
Email

Handling Spam Complaints: Sourcing Complaints

13y Jeanne Jennings

Handling Spam Complaints: Sourcing Complaints

A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Read Mo...

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Handling Spam Complaints: Unsubscribe Rules
Email

Handling Spam Complaints: Unsubscribe Rules

13y Jeanne Jennings

Handling Spam Complaints: Unsubscribe Rules

Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Read More...

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Handling Spam Complaints: Feedback Loops
Email

Handling Spam Complaints: Feedback Loops

13y Jeanne Jennings

Handling Spam Complaints: Feedback Loops

An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam c...

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Disabled Images in E-mail Disable Interest
Email

Disabled Images in E-mail Disable Interest

13y Jeanne Jennings

Disabled Images in E-mail Disable Interest

A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Read More...

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A Love Letter to Groupon
Email

A Love Letter to Groupon

13y Jeanne Jennings

A Love Letter to Groupon

So what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Read More...

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Deliverability — Practical Advice on Getting to the Inbox
Email

Deliverability — Practical Advice on Getting to the Inbox

13y Jeanne Jennings

Deliverability — Practical Advice on Getting to th...

Three case studies on how to - and how not to - address deliverability issues. Read More...

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Before You Meet a Send Deadline, Consider These Points
Email

Before You Meet a Send Deadline, Consider These Points

13y Jeanne Jennings

Before You Meet a Send Deadline, Consider These Po...

The typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Read More...

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E-mail Testing Basics
Email

E-mail Testing Basics

13y Jeanne Jennings

E-mail Testing Basics

An in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Read More...

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Opt-in vs. Opt-out: It's a Business Decision
Email

Opt-in vs. Opt-out: It's a Business Decision

14y Jeanne Jennings

Opt-in vs. Opt-out: It's a Business Decision

An opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Read More...

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E-mail Marketing and Web Analytics: A Perfect Pair
Email

E-mail Marketing and Web Analytics: A Perfect Pair

14y Jeanne Jennings

E-mail Marketing and Web Analytics: A Perfect Pair

Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...

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The 2012 Inbox: Grow Your List Now With Mobile and Social
Email

The 2012 Inbox: Grow Your List Now With Mobile and Social

14y Jeanne Jennings

The 2012 Inbox: Grow Your List Now With Mobile and...

Look for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue. Read More...

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The 'Hit by a Bus' Rule
Email

The 'Hit by a Bus' Rule

14y Jeanne Jennings

The 'Hit by a Bus' Rule

What you should document and archive about past e-mail marketing campaigns. Read More...

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Case Study: 160% Lift in Clicks on E-mail Newsletter Ads
Email

Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

14y Jeanne Jennings

Case Study: 160% Lift in Clicks on E-mail Newslett...

Mixing advertising in with the editorial was key to increasing performance Read More...

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Are You Ready for the Mobile Revolution?
Email

Are You Ready for the Mobile Revolution?

14y Jeanne Jennings

Are You Ready for the Mobile Revolution?

More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers...

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