If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself. Re...
View articleWhere does the U.S. fall on the curve of email marketing? Read More...
View articleMost direct marketers understand how email marketing works. But do you know how direct marketing works? Read More...
View articleThe strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Rea...
View articleThe many ways you can use the revenue per email metric to identify problem areas in your email program. Read More...
View articleHow four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Read More...
View articleYou need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Rea...
View articleFour companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Read More...
View articleHere is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Read More...
View articleLearn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Read More...
View articleEnsure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Read More...
View articleDiscussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Read ...
View articleIdentify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four...
View articleA look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Read Mo...
View articleAnalyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Read More...
View articleAn in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam c...
View articleA critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Read More...
View articleSo what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Read More...
View articleThree case studies on how to - and how not to - address deliverability issues. Read More...
View articleThe typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Read More...
View articleAn in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Read More...
View articleAn opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Read More...
View articleUsing analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...
View articleLook for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue. Read More...
View articleWhat you should document and archive about past e-mail marketing campaigns. Read More...
View articleMixing advertising in with the editorial was key to increasing performance Read More...
View articleMore than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers...
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