See how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting w...
View articleTesting may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Read More...
View articleA second look at Essential Apparel's offline-online sign-up process and what else is still missing. Read More...
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View articleTest it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Read More...
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View articleE-mail newsletter advertising is a different animal from selling ads for print publications. Four more tips to successfully selling ads. Read More...
View articleE-mail newsletter advertising is a different animal from selling ads for print publications. Here are some keys to success. Read More...
View articleSharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider. Read More...
View articleThink big companies are better at effective e-mail marketing? Think again. Read More...
View articleDoes video on a landing page increase conversion? Does the e-mail list used matter? Read More...
View articleCase study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads. What went wrong? Rea...
View articleTempted to add friends and business associates to your company's mass e-mail list? You aren't alone. Read More...
View articleReady to add video to your e-mail? First, ask these questions. Read More...
View articleIn hockey, the more shots you make on goal, the greater your likelihood of scoring. Not so with e-mail. Read More...
View articleMost e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building? Read More...
View articleE-mail is cost-effective and can return great results, but it takes some investment in time, money, and resources to get there. Five tips. Read More...
View articleBenchmarks can help you optimize your efforts. Here's one report that help. Read More...
View articleAre your e-mail bounce parameters hurting deliverability? Learn if, or when, e-mail addresses are being removed from your list for bouncing. Read More...
View articleFour ways to improve e-mail marketing campaign results. Read More...
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