How Not to Deal With E-mail List Attrition
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How Not to Deal With E-mail List Attrition

14y Jeanne Jennings

How Not to Deal With E-mail List Attrition

See how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting w...

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Testing: Lost Revenue That Is Priceless
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Testing: Lost Revenue That Is Priceless

14y Jeanne Jennings

Testing: Lost Revenue That Is Priceless

Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Read More...

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Optimizing Your Double Opt-In E-mail
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Optimizing Your Double Opt-In E-mail

14y Jeanne Jennings

Optimizing Your Double Opt-In E-mail

A second look at Essential Apparel's offline-online sign-up process and what else is still missing. Read More...

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Critique of an Offline-Online E-mail Sign-up Process Teaser
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Critique of an Offline-Online E-mail Sign-up Process Teaser

14y Jeanne Jennings

Critique of an Offline-Online E-mail Sign-up Proce...

How one retailer tried to create list growth with its sign-up e-mail and how it could have done better. First in a two-part series. Read More...

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Using E-mail During a Blizzard to Drive Sales and Build Goodwill
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Using E-mail During a Blizzard to Drive Sales and Build Goodwill

14y Jeanne Jennings

Using E-mail During a Blizzard to Drive Sales and ...

Did you use e-mail during the snow storm of 2010 to drive traffic to your Web site or create goodwill? If you didn't, here are some good examples to f...

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Best Practices and Testing in E-mail Marketing
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Best Practices and Testing in E-mail Marketing

14y Jeanne Jennings

Best Practices and Testing in E-mail Marketing

Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Read More...

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Quick Tips for Successful E-mail Newsletters
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Quick Tips for Successful E-mail Newsletters

14y Jeanne Jennings

Quick Tips for Successful E-mail Newsletters

Six best practices to incorporate into your e-mail newsletter strategy. Read More...

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Consumers Get Savvy About Managing Their Inbox
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Consumers Get Savvy About Managing Their Inbox

14y Jeanne Jennings

Consumers Get Savvy About Managing Their Inbox

Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis? Read More...

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Two Free E-mail Deliverability Tools
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Two Free E-mail Deliverability Tools

14y Jeanne Jennings

Two Free E-mail Deliverability Tools

Getting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there. Read More...

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Leveraging Snippets and AutoPreview to Lift Response
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Leveraging Snippets and AutoPreview to Lift Response

14y Jeanne Jennings

Leveraging Snippets and AutoPreview to Lift Respon...

A look at AutoPreview and the ways it can impact your e-mail marketing success. Read More...

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Twitter, Blogs, and E-mail -- Do You Have To?
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Twitter, Blogs, and E-mail -- Do You Have To?

14y Jeanne Jennings

Twitter, Blogs, and E-mail -- Do You Have To?

Advice for MBA students and marketers alike before starting to tweet and blog all over the place. Read More...

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Improve Your Results by Improving Your Creative Brief
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Improve Your Results by Improving Your Creative Brief

14y Jeanne Jennings

Improve Your Results by Improving Your Creative Br...

Four ways to develop a more effective blueprint for e-mail marketing campaigns. Read More...

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Case Study: Boosting your Reach With an E-mail Series
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Case Study: Boosting your Reach With an E-mail Series

15y Jeanne Jennings

Case Study: Boosting your Reach With an E-mail Ser...

A series of e-mail messages can be more effective than a single missive. Here's a case, by the numbers. Read More...

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Tips for Selling Ads in E-mail Newsletters, Part 2
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Tips for Selling Ads in E-mail Newsletters, Part 2

15y Jeanne Jennings

Tips for Selling Ads in E-mail Newsletters, Part 2

E-mail newsletter advertising is a different animal from selling ads for print publications. Four more tips to successfully selling ads. Read More...

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Tips for Selling Ads in E-mail Newsletters, Part 1
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Tips for Selling Ads in E-mail Newsletters, Part 1

15y Jeanne Jennings

Tips for Selling Ads in E-mail Newsletters, Part 1

E-mail newsletter advertising is a different animal from selling ads for print publications. Here are some keys to success. Read More...

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E-Mail: Evaluating Dedicated vs. Shared IP Addresses
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E-Mail: Evaluating Dedicated vs. Shared IP Addresses

15y Jeanne Jennings

E-Mail: Evaluating Dedicated vs. Shared IP Address...

Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider. Read More...

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Case Study: An Amusement Park E-mail Misses the Mark
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Case Study: An Amusement Park E-mail Misses the Mark

15y Jeanne Jennings

Case Study: An Amusement Park E-mail Misses the Ma...

Think big companies are better at effective e-mail marketing? Think again. Read More...

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E-Mail Case Study: Video Landing Pages
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E-Mail Case Study: Video Landing Pages

15y Jeanne Jennings

E-Mail Case Study: Video Landing Pages

Does video on a landing page increase conversion? Does the e-mail list used matter? Read More...

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It's Not Just About the E-mail...And Video Complicates Matters
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It's Not Just About the E-mail...And Video Complicates Matters

15y Jeanne Jennings

It's Not Just About the E-mail...And Video Complic...

Case study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads. What went wrong? Rea...

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Friends, Friendly Acquaintances, and Your E-mail List
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Friends, Friendly Acquaintances, and Your E-mail List

15y Jeanne Jennings

Friends, Friendly Acquaintances, and Your E-mail L...

Tempted to add friends and business associates to your company's mass e-mail list? You aren't alone. Read More...

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Four Tips for Including Video in E-mail
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Four Tips for Including Video in E-mail

15y Jeanne Jennings

Four Tips for Including Video in E-mail

Ready to add video to your e-mail? First, ask these questions. Read More...

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E-mail Isn't Hockey: Managing Frequency
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E-mail Isn't Hockey: Managing Frequency

15y Jeanne Jennings

E-mail Isn't Hockey: Managing Frequency

In hockey, the more shots you make on goal, the greater your likelihood of scoring. Not so with e-mail. Read More...

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E-mail Marketing vs. E-mail Sales
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E-mail Marketing vs. E-mail Sales

15y Jeanne Jennings

E-mail Marketing vs. E-mail Sales

Most e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building? Read More...

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Why E-mail Matters More Than Ever
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Why E-mail Matters More Than Ever

15y Jeanne Jennings

Why E-mail Matters More Than Ever

E-mail is cost-effective and can return great results, but it takes some investment in time, money, and resources to get there. Five tips. Read More...

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Report: The Newest E-mail Benchmarks
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Report: The Newest E-mail Benchmarks

15y Jeanne Jennings

Report: The Newest E-mail Benchmarks

Benchmarks can help you optimize your efforts. Here's one report that help. Read More...

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Bounce Parameters, Budgets, and Deliverability
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Bounce Parameters, Budgets, and Deliverability

15y Jeanne Jennings

Bounce Parameters, Budgets, and Deliverability

Are your e-mail bounce parameters hurting deliverability? Learn if, or when, e-mail addresses are being removed from your list for bouncing. Read More...

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Special Sauce, Silver Bullets, and E-mail Marketing
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Special Sauce, Silver Bullets, and E-mail Marketing

15y Jeanne Jennings

Special Sauce, Silver Bullets, and E-mail Marketin...

Four ways to improve e-mail marketing campaign results. Read More...

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