E-mail List Rentals: Red Flags and Results
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E-mail List Rentals: Red Flags and Results

15y Jeanne Jennings

E-mail List Rentals: Red Flags and Results

Consider these seven lessons before working with a third-party e-mail list provider. Second in a two-part series. Read More...

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E-mail List Rentals: Red Flags
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E-mail List Rentals: Red Flags

15y Jeanne Jennings

E-mail List Rentals: Red Flags

A look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series. Read More...

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How to Handle More Serious E-mail Mishaps
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How to Handle More Serious E-mail Mishaps

15y Jeanne Jennings

How to Handle More Serious E-mail Mishaps

What if your e-mail has an inaccurate offer or mistaken information? Second in a two-part series. Read More...

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Oops! How to Handle E-mail Mishaps
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Oops! How to Handle E-mail Mishaps

15y Jeanne Jennings

Oops! How to Handle E-mail Mishaps

What if your e-mail includes the wrong subject line, omits the sender line, or has bad links? First in a two-part series. Read More...

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Using E-mail to Drive Renewals
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Using E-mail to Drive Renewals

15y Jeanne Jennings

Using E-mail to Drive Renewals

How do you make the most of your e-mail renewal efforts? Here are a few tips. Read More...

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Making the Case for Relevance
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Making the Case for Relevance

16y Jeanne Jennings

Making the Case for Relevance

Increasing e-mail open rates isn't the only reason to focus on relevance. Read More...

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Really Simple E-mail Segmentation: Engaging Your VIP Customers
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Really Simple E-mail Segmentation: Engaging Your VIP Customers

16y Jeanne Jennings

Really Simple E-mail Segmentation: Engaging Your V...

How to use recency/frequency/monetary modeling to identify your most valuable customers. Read More...

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Really Simple E-mail Segmentation: Getting Clicks to Convert
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Really Simple E-mail Segmentation: Getting Clicks to Convert

16y Jeanne Jennings

Really Simple E-mail Segmentation: Getting Clicks ...

The relationship between your e-mail and your landing page. Read More...

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Engage Your E-Newsletter Readers
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Engage Your E-Newsletter Readers

16y Jeanne Jennings

Engage Your E-Newsletter Readers

There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getti...

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Really Simple E-mail Segmentation: Getting Openers to Click
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Really Simple E-mail Segmentation: Getting Openers to Click

16y Jeanne Jennings

Really Simple E-mail Segmentation: Getting Openers...

Tips for engaging e-mail recipients who open but never click. Read More...

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Really Simple E-mail Segmentation: Going Offline
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Really Simple E-mail Segmentation: Going Offline

16y Jeanne Jennings

Really Simple E-mail Segmentation: Going Offline

The third step in reengaging inactive e-mail recipients hinges on snail mail. Read More...

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Really Simple E-mail Segmentation: The Reactivation Campaign
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Really Simple E-mail Segmentation: The Reactivation Campaign

16y Jeanne Jennings

Really Simple E-mail Segmentation: The Reactivatio...

The second step in reengaging inactive e-mail recipients. Read More...

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Really Simple E-mail Segmentation: Reengaging Inactives
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Really Simple E-mail Segmentation: Reengaging Inactives

16y Jeanne Jennings

Really Simple E-mail Segmentation: Reengaging Inac...

The first step in reengaging inactive e-mail recipients. Read More...

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Really Simple E-mail Segmentation: Developing a Welcome Series
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Really Simple E-mail Segmentation: Developing a Welcome Series

16y Jeanne Jennings

Really Simple E-mail Segmentation: Developing a We...

How to develop a e-mail marketing welcome series to educate new people on your e-mail list about a complex product or service -- and drive them to the...

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Really Simple E-mail Segmentation: New Registrants
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Really Simple E-mail Segmentation: New Registrants

16y Jeanne Jennings

Really Simple E-mail Segmentation: New Registrants

When someone opts in to receive e-mail from you, it's a big deal. Here's what works and doesn't work -- and why. Read More...

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Really Simple E-mail Segmentation: A Framework
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Really Simple E-mail Segmentation: A Framework

16y Jeanne Jennings

Really Simple E-mail Segmentation: A Framework

How to build the framework for segmenting your list and targeting content to improve an e-mail marketing program's performance. Read More...

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Marketing to Third-Party E-mail Lists, Part 2
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Marketing to Third-Party E-mail Lists, Part 2

16y Jeanne Jennings

Marketing to Third-Party E-mail Lists, Part 2

Choosing third-party lists is both an art and a science. Here are five tips for getting started. Read More...

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Marketing to Third-Party E-mail Lists, Part 1
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Marketing to Third-Party E-mail Lists, Part 1

16y Jeanne Jennings

Marketing to Third-Party E-mail Lists, Part 1

Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series. Read More...

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Happy Birthday: Rewards for a Special Day
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Happy Birthday: Rewards for a Special Day

16y Jeanne Jennings

Happy Birthday: Rewards for a Special Day

Some marketers are wiser today about sending out birthday e-mail greetings that contribute to business goals. Here's how. Read More...

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Engage Your E-Newsletter Readers
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Engage Your E-Newsletter Readers

16y Jeanne Jennings

Engage Your E-Newsletter Readers

There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getti...

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Improve E-Mail Performance With Testing, Part 1
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Improve E-Mail Performance With Testing, Part 1

16y Jeanne Jennings

Improve E-Mail Performance With Testing, Part 1

Ready to optimize your e-mail performance? Start testing! Part one of a series. Read More...

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E-mail Copy Tip From a Great E-mail Copywriter
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E-mail Copy Tip From a Great E-mail Copywriter

16y Jeanne Jennings

E-mail Copy Tip From a Great E-mail Copywriter

Ten tips from award-winning copywriter Pat Friesen. Read More...

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Build and Use an E-mail Response Curve Model
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Build and Use an E-mail Response Curve Model

16y Jeanne Jennings

Build and Use an E-mail Response Curve Model

A response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one. Read More...

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How 20 Words Generate a 220 Percent Lift in Response
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How 20 Words Generate a 220 Percent Lift in Response

16y Jeanne Jennings

How 20 Words Generate a 220 Percent Lift in Respon...

An old direct marketing trick can help e-mail marketing campaigns today. Read More...

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Surefire Tips for Getting and Using Customer Testimonials, Part 2
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Surefire Tips for Getting and Using Customer Testimonials, Part 2

16y Jeanne Jennings

Surefire Tips for Getting and Using Customer Testi...

How to effectively use your quality testimonials in e-mail campaigns and on Web sites. Read More...

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Getting and Using Customer Testimonials, Part 1
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Getting and Using Customer Testimonials, Part 1

16y Jeanne Jennings

Getting and Using Customer Testimonials, Part 1

Good testimonials can be excellent marketing tools, but getting them can be a challenge. Six sure-fire tips for obtaining first-rate testimonials. Par...

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Ten Tips for Giving More Effective Creative Feedback
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Ten Tips for Giving More Effective Creative Feedback

16y Jeanne Jennings

Ten Tips for Giving More Effective Creative Feedba...

The more clearly you communicate your thoughts to creative team members, the more effective they'll be at implementing those ideas. Read More...

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