Lift Your E-mail Performance: Move to an Affordable Top-Tier ESP
Email

Lift Your E-mail Performance: Move to an Affordable Top-Tier ESP

16y Jeanne Jennings

Lift Your E-mail Performance: Move to an Affordabl...

A move from a proprietary in-house system to a well-known e-mail service provider pays off. Read More...

View article
Monday Morning Quiz: How Well Do You Know E-mail? Part 2
Email

Monday Morning Quiz: How Well Do You Know E-mail? Part 2

16y Jeanne Jennings

Monday Morning Quiz: How Well Do You Know E-mail? ...

Many marketers rely on e-mail to meet business goals, but how much do they know about its origins? Last of a series. Read More...

View article
Monday Morning Quiz: How Well Do You Know E-mail? Part 1
Email

Monday Morning Quiz: How Well Do You Know E-mail? Part 1

17y Jeanne Jennings

Monday Morning Quiz: How Well Do You Know E-mail? ...

Many marketers rely on e-mail to meet business goals, but how much do they know about its origins? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Four Quick-Fix Options to Supplement a Small E-mail List
Email

Four Quick-Fix Options to Supplement a Small E-mail List

17y Jeanne Jennings

Four Quick-Fix Options to Supplement a Small E-mai...

E-mail marketers working under a tight deadline can turn to these outside resources but should first weigh the pros and cons of each. Read More...

View article
Are You Ready for Some Football...Bacn?
Email

Are You Ready for Some Football...Bacn?

17y Jeanne Jennings

Are You Ready for Some Football...Bacn?

Using someone else's e-mail list is risky. Just ask the Miami Dolphins. Read More...

View article
Segmenting and Targeting to Improve the Bottom Line
Email

Segmenting and Targeting to Improve the Bottom Line

17y Jeanne Jennings

Segmenting and Targeting to Improve the Bottom Lin...

Know your audience when setting up e-mail marketing campaigns. Read More...

View article
Sometimes, E-Mail's Not the Problem
Email

Sometimes, E-Mail's Not the Problem

17y Jeanne Jennings

Sometimes, E-Mail's Not the Problem

A funnel analysis can help identify the true source of the problem -- and save your e-mail program's reputation. Read More...

View article
E-Mail Sender Lines: Do's and Don'ts
Email

E-Mail Sender Lines: Do's and Don'ts

17y Jeanne Jennings

E-Mail Sender Lines: Do's and Don'ts

What's in a name? Plenty, if you're using it in an e-mail sender line. Read More...

View article
E-Mail: Online Marketing's Overlooked Stepchild?
Email

E-Mail: Online Marketing's Overlooked Stepchild?

17y Jeanne Jennings

E-Mail: Online Marketing's Overlooked Stepchild?

E-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving...

View article
Improve E-mail Performance With Testing, Part 2
Email

Improve E-mail Performance With Testing, Part 2

17y Jeanne Jennings

Improve E-mail Performance With Testing, Part 2

Ready to optimize your e-mail performance? Start testing! Part two of a series. Read More...

View article
Improve E-Mail Performance With Testing, Part 1
Email

Improve E-Mail Performance With Testing, Part 1

17y Jeanne Jennings

Improve E-Mail Performance With Testing, Part 1

Ready to optimize your e-mail performance? Start testing! Part one of a series. Read More...

View article
Ask the Right E-mail Questions
Email

Ask the Right E-mail Questions

17y Jeanne Jennings

Ask the Right E-mail Questions

Stop wasting time with questions that don't propel your business forward. Three questions (and answers) to let go of. Read More...

View article
Optimizing the "E-mail This" Marketing Opportunity
Email

Optimizing the "E-mail This" Marketing Opportunity

17y Jeanne Jennings

Optimizing the "E-mail This" Marketing Opportunity

Ten ways to supercharge the viral marketing possibilities of "e-mail this to a friend" functionality. Read More...

View article
Ten Steps for Developing an Effective E-mail Strategy, Part 6
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 6

17y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

The last installment of this e-mail strategy series covers budgets, ROI, and evaluating results. Read More...

View article
Ten Steps for Developing an Effective E-mail Strategy, Part 5
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 5

17y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part five of a series. Read More...

View article
Ten Steps for Developing an Effective E-mail Strategy, Part 4
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 4

17y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

How to develop a content strategy, complete with frequency and send schedules. Part 4 of a series. Read More...

View article
Ten Steps for Developing an Effective E-mail Strategy, Part 3
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 3

17y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part three of a series. Read More...

View article
Ten Steps for Developing an Effective E-mail Strategy, Part 2
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 2

17y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part two of a series. Read More...

View article
Ten Steps for Developing an Effective E-mail Strategy, Part 1
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 1

17y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

There comes a time when you need to take your e-mail efforts to the next level. Here's how. Read More...

View article
Seven Tips for Effective Landing Pages
Email

Seven Tips for Effective Landing Pages

17y Jeanne Jennings

Seven Tips for Effective Landing Pages

If the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Read M...

View article
The Value of Observed Behavior
Email

The Value of Observed Behavior

17y Jeanne Jennings

The Value of Observed Behavior

What e-mail recipients say they do often differs greatly from what they actually do. Read More...

View article
Image-Blocking Scorecard, Part 2
Email

Image-Blocking Scorecard, Part 2

17y Jeanne Jennings

Image-Blocking Scorecard, Part 2

How 30 e-mail messages rated with their images suppressed. Read More...

View article
Image-Blocking Scorecard, Part 1
Email

Image-Blocking Scorecard, Part 1

17y Jeanne Jennings

Image-Blocking Scorecard, Part 1

How 30 e-mail messages rated with their images suppressed. Read More...

View article
E-Mail vs. Blogs
Email

E-Mail vs. Blogs

17y Jeanne Jennings

E-Mail vs. Blogs

Jeanne makes the case for e-mail newsletters over blogs. Read More

View article
What to Expect From Your ESP
Email

What to Expect From Your ESP

17y Jeanne Jennings

What to Expect From Your ESP

Four important items your ESP should provide you with. Read More...

View article
Optimizing for Snippets
Email

Optimizing for Snippets

18y Jeanne Jennings

Optimizing for Snippets

Do you optimize for snippets? Do you even know what snippets are? Read More...

View article
Benchmarks: Tips for Using Them Effectively
Email

Benchmarks: Tips for Using Them Effectively

18y Jeanne Jennings

Benchmarks: Tips for Using Them Effectively

How to use benchmarks in e-mail marketing -- and how not to use them. Read More...

View article
1 5 6 7 8 9 11