Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleAs the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...
View articleReading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishe...
View articleUnless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...
View articleThe rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...
View articleThe leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...
View articleThere are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Read More...
View articleThe publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleWith expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Rea...
View articleIt seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...
View articleHow do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...
View articleDamon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing ...
View articleFor insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Rea...
View articleColumnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...
View articleBarbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the cont...
View articleIn the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...
View articleIn 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...
View articleThese three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Read More...
View articleSpend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid les...
View articleWho should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...
View articleThe publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articleThe ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...
View articleAn interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal ...
View article