James Patterson vs. Rick Springfield: A Test of True Engagement
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James Patterson vs. Rick Springfield: A Test of True Engagement

10y Jeanniey Mullen

James Patterson vs. Rick Springfield: A Test of Tr...

Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...

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How One Pair of Shoes Can Drive Digital Publishing Success
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How One Pair of Shoes Can Drive Digital Publishing Success

10y Jeanniey Mullen

How One Pair of Shoes Can Drive Digital Publishing...

When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...

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Digital Publishing: Having a Powerful Impact on the Next Generation
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Digital Publishing: Having a Powerful Impact on the Next Generation

10y Jeanniey Mullen

Digital Publishing: Having a Powerful Impact on th...

As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...

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Breaking News: Reading Actually Is Fundamental
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Breaking News: Reading Actually Is Fundamental

10y Jeanniey Mullen

Breaking News: Reading Actually Is Fundamental

Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishe...

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Uh-Oh…Looks Like We Might Have Lost the Customer
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Uh-Oh…Looks Like We Might Have Lost the Customer

10y Jeanniey Mullen

Uh-Oh…Looks Like We Might Have Lost the Customer

Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...

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The Rise of Content = The Resurrection of Publishing
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The Rise of Content = The Resurrection of Publishing

10y Jeanniey Mullen

The Rise of Content = The Resurrection of Publishi...

The rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...

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Did The New York Times Leak Jettison All Publishing Forward?
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Did The New York Times Leak Jettison All Publishing Forward?

10y Jeanniey Mullen

Did The New York Times Leak Jettison All Publishin...

The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...

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Creating an Effective Ultimate Dashboard
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Creating an Effective Ultimate Dashboard

10y Jeanniey Mullen

Creating an Effective Ultimate Dashboard

There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Read More...

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Publishing Get Ready! The "Wearable Consolidation" Is Coming
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Publishing Get Ready! The "Wearable Consolidation" Is Coming

10y Jeanniey Mullen

Publishing Get Ready! The "Wearable Consolidation"...

The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...

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New Newspaper Numbers; New Opportunities
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New Newspaper Numbers; New Opportunities

10y Jeanniey Mullen

New Newspaper Numbers; New Opportunities

New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...

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Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales
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Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engag...

10y Jeanniey Mullen

Finally! A Way for Print Magazines to Generate Dig...

Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...

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Publishing Mobile Content: The Return of the Native
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Publishing Mobile Content: The Return of the Native

10y Jeanniey Mullen

Publishing Mobile Content: The Return of the Nativ...

With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Rea...

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Does Great Content Require Great Interactivity?
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Does Great Content Require Great Interactivity?

10y Jeanniey Mullen

Does Great Content Require Great Interactivity?

It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...

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3 Ways to Drive Growth in the Publishing Industry
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3 Ways to Drive Growth in the Publishing Industry

10y Jeanniey Mullen

3 Ways to Drive Growth in the Publishing Industry

How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...

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Preventing Publisher-Driven Content Marketing From Becoming a Legacy
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Preventing Publisher-Driven Content Marketing From Becoming a Legacy

10y Jeanniey Mullen

Preventing Publisher-Driven Content Marketing From...

Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing ...

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Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success
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Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

10y Jeanniey Mullen

Publishing Industry Guru Bo Sacks Shares Tips for ...

For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Rea...

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A Secret Weapon for Content Publishers in 2014: Rival IQ
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A Secret Weapon for Content Publishers in 2014: Rival IQ

10y Jeanniey Mullen

A Secret Weapon for Content Publishers in 2014: Ri...

Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...

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SNOW Magazine: Digital Publishing Done Right
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SNOW Magazine: Digital Publishing Done Right

10y Jeanniey Mullen

SNOW Magazine: Digital Publishing Done Right

Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the cont...

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Tap Into Affordable Expertise for Publisher Success
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Tap Into Affordable Expertise for Publisher Success

10y Jeanniey Mullen

Tap Into Affordable Expertise for Publisher Succes...

In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...

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3 New Content Publishing Technologies to Leverage in 2014
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3 New Content Publishing Technologies to Leverage in 2014

10y Jeanniey Mullen

3 New Content Publishing Technologies to Leverage ...

In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...

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Really Smart Ideas Worth Considering
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Really Smart Ideas Worth Considering

10y Jeanniey Mullen

Really Smart Ideas Worth Considering

These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Read More...

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Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen
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Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

10y Jeanniey Mullen

Q4 Push for Profits: 5 Infographics You Need to Se...

Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid les...

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The Battle of the Ages… Literally
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The Battle of the Ages… Literally

11y Jeanniey Mullen

The Battle of the Ages… Literally

Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...

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The Publisher of the Future Will Be Agile & Adaptive
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The Publisher of the Future Will Be Agile & Adaptive

11y Jeanniey Mullen

The Publisher of the Future Will Be Agile & Ad...

The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual...

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According to Wikipedia, Digital Magazines Do Not Exist
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According to Wikipedia, Digital Magazines Do Not Exist

11y Jeanniey Mullen

According to Wikipedia, Digital Magazines Do Not E...

Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...

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1 Instagram Follower Is Worth 10 Twitter Followers
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1 Instagram Follower Is Worth 10 Twitter Followers

11y Jeanniey Mullen

1 Instagram Follower Is Worth 10 Twitter Followers

The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...

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Insane Statistics About Content on the Web
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Insane Statistics About Content on the Web

11y Jeanniey Mullen

Insane Statistics About Content on the Web

An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal ...

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