Why 1 Million People Like You Shared This Column About Publishing

Why 1 Million People Like You Shared This Column About Publishing

11y Jeanniey Mullen

Why 1 Million People Like You Shared This Column A...

Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Read More...

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Is a Picture Really Worth 1,000 Words?

Is a Picture Really Worth 1,000 Words?

11y Jeanniey Mullen

Is a Picture Really Worth 1,000 Words?

It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Read More...

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10 Statistics Magazine Publishers Should Keep in Mind

10 Statistics Magazine Publishers Should Keep in Mind

11y Jeanniey Mullen

10 Statistics Magazine Publishers Should Keep in M...

Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital...

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The Magazine vs. the App

The Magazine vs. the App

11y Jeanniey Mullen

The Magazine vs. the App

Does cross-platform authentication hurt or help growth? Read More...

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How Important Is Discovery?

How Important Is Discovery?

11y Jeanniey Mullen

How Important Is Discovery?

Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections...

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Being Green Every Day

Being Green Every Day

11y Jeanniey Mullen

Being Green Every Day

Five digital magazines that are doing their part in helping the environment. Read More...

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Table Stakes: The Ante Has Been Upped in Publishing

Table Stakes: The Ante Has Been Upped in Publishing

11y Jeanniey Mullen

Table Stakes: The Ante Has Been Upped in Publishin...

Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Read More...

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Finally! Technology Becomes Human

Finally! Technology Becomes Human

11y Jeanniey Mullen

Finally! Technology Becomes Human

How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Read More...

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How Big Is Big When You Are a Digital Magazine?

How Big Is Big When You Are a Digital Magazine?

11y Jeanniey Mullen

How Big Is Big When You Are a Digital Magazine?

Use this 10-point checklist to help position yourself for large-scale growth. Read More...

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Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

11y Jeanniey Mullen

Magazines, Content Owners, & Publishers - It's...

The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also ...

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Ellen and LinkedIn, 2 Brilliant Efforts

Ellen and LinkedIn, 2 Brilliant Efforts

11y Jeanniey Mullen

Ellen and LinkedIn, 2 Brilliant Efforts

Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Read More...

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Interesting Data Points for Digital Publishers

Interesting Data Points for Digital Publishers

11y Jeanniey Mullen

Interesting Data Points for Digital Publishers

Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Read More...

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2013: When Editors Strike Back

2013: When Editors Strike Back

11y Jeanniey Mullen

2013: When Editors Strike Back

Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Read More...

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Newsweek Ushers in the Era of Pure Publishing

Newsweek Ushers in the Era of Pure Publishing

11y Jeanniey Mullen

Newsweek Ushers in the Era of Pure Publishing

What's at the intersection of the future and past of publishing? Content. Read More...

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Your Guide to Surviving Life in the 'Appmosphere'

Your Guide to Surviving Life in the 'Appmosphere'

11y Jeanniey Mullen

Your Guide to Surviving Life in the 'Appmosphere'

And a question about the future. Read More...

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Competition and Cooperation

Competition Competition and Cooperation

11y Jeanniey Mullen

Competition and Cooperation

Are successful publishers and brands really B2B companies? Read More...

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Publishing's Holiday Secrets for Success: The Ulterior Motive

Publishing's Holiday Secrets for Success: The Ulterior Motive

11y Jeanniey Mullen

Publishing's Holiday Secrets for Success: The Ulte...

Make sure you have a view of how your plans will play into people's hearts and minds this holiday season. Read More...

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Acquiring Digital Readers? New Media Will Not Help You

Acquiring Digital Readers? New Media Will Not Help You

11y Jeanniey Mullen

Acquiring Digital Readers? New Media Will Not Help...

Baby boomers are still creating brands - and now digital brands; so how do you reach them? Read More...

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The Digital Magazine Industry Is Predictable Now

The Digital Magazine Industry Is Predictable Now

11y Jeanniey Mullen

The Digital Magazine Industry Is Predictable Now

Three of the key truths and leading predictive elements digital adoption is based on. Read More...

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Your Publishing Content Has a 72-Hour Shelf Life

Your Publishing Content Has a 72-Hour Shelf Life

12y Jeanniey Mullen

Your Publishing Content Has a 72-Hour Shelf Life

Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand...

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Innovations in Digital Publishing

Innovations in Digital Publishing

12y Jeanniey Mullen

Innovations in Digital Publishing

Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digi...

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Where Should a Publisher Turn for Success?

Where Should a Publisher Turn for Success?

12y Jeanniey Mullen

Where Should a Publisher Turn for Success?

Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Read More...

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The Digital Magazine Maker's Mobile Marketing Checklist

The Digital Magazine Maker's Mobile Marketing Checklist

12y Jeanniey Mullen

The Digital Magazine Maker's Mobile Marketing Chec...

Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Read More...

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The Summer of Digital Reading

The Summer of Digital Reading

12y Jeanniey Mullen

The Summer of Digital Reading

Will you choose to read more this summer since it will be so easy? Read More...

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3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines

3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines

12y Jeanniey Mullen

3 Publishers Driving Adoption for 'People Like Us'...

How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity. ...

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Why Mobile Matters to Digital Publishers

Why Mobile Matters to Digital Publishers

12y Jeanniey Mullen

Why Mobile Matters to Digital Publishers

If your company doesn't have a mobile magazine sales and reading strategy, it should. Read More...

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What Sells the Digital Magazine?

What Sells the Digital Magazine?

12y Jeanniey Mullen

What Sells the Digital Magazine?

Is it the cover or the contents? Read More

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