How can you use the same tactics to reach both Millennial consumers and Baby Boomers?
Articles by this author
Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way.
As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation.
As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay.
One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this?