The Tale of E-mail and the Banner Ad

The Tale of E-mail and the Banner Ad

14y Jeanniey Mullen

The Tale of E-mail and the Banner Ad

What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad camp...

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Simple But Powerful E-Mail Tips You Might Have Forgotten

Simple But Powerful E-Mail Tips You Might Have Forgotten

14y Jeanniey Mullen

Simple But Powerful E-Mail Tips You Might Have For...

Twelve tips to increase your success with e-mail marketing. Read More...

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E-mail Marketing by the Numbers

E-mail Marketing by the Numbers

14y Jeanniey Mullen

E-mail Marketing by the Numbers

Making lists and keeping focused can go a long way in running effective e-mail campaigns. Start with these three lists. Read More...

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The Future of E-Mail

The Future of E-Mail

14y Jeanniey Mullen

The Future of E-Mail

E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving. Read More...

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Relevancy Wins Big in E-mail

Relevancy Wins Big in E-mail

14y Jeanniey Mullen

Relevancy Wins Big in E-mail

If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did. Read Mo...

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Track E-Mail Campaigns Outside the Inbox

Track E-Mail Campaigns Outside the Inbox

15y Jeanniey Mullen

Track E-Mail Campaigns Outside the Inbox

A new tool shows how customers interact with a marketer's e-mail across mobile, social, search, and other channels. Read More...

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Slowing Down Those Crafty Con Artists

Slowing Down Those Crafty Con Artists

15y Jeanniey Mullen

Slowing Down Those Crafty Con Artists

E-mail marketers must ensure they aren't punished by measures aimed to battle the bad guys. Read More...

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Seven Signs You Need to Revive Your Permissions Database

Seven Signs You Need to Revive Your Permissions Database

15y Jeanniey Mullen

Seven Signs You Need to Revive Your Permissions Da...

If your e-marketing program is more than three years old, consider these stats. Read More...

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Inbound E-Mail Marketing's Importance

Inbound E-Mail Marketing's Importance

15y Jeanniey Mullen

Inbound E-Mail Marketing's Importance

Does your e-mail marketing strategy included inbound e-mails? It should. Here's why. Read More...

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Your Data is Your Life in E-mail

Your Data is Your Life in E-mail

15y Jeanniey Mullen

Your Data is Your Life in E-mail

Three best practices for customer data collection in e-mail marketing. Read More...

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Why I Read Spam

Why I Read Spam

15y Jeanniey Mullen

Why I Read Spam

What you can learn about writing e-mail copy from spam. Read More

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Taking a Second Look at E-Mail

Taking a Second Look at E-Mail

15y Jeanniey Mullen

Taking a Second Look at E-Mail

In today's world of inbox overload and channel integration, consider these techniques to help maximize exposure and monetize results. Read More...

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Midyear Checkup for Your E-Mail Marketing Efforts

Midyear Checkup for Your E-Mail Marketing Efforts

15y Jeanniey Mullen

Midyear Checkup for Your E-Mail Marketing Efforts

A review of your e-mail strategy should include these four points. Read More...

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The Life of an E-Mail

The Life of an E-Mail

15y Jeanniey Mullen

The Life of an E-Mail

What your e-mail is saying to recipients -- beyond what the text says. Read More...

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E-mail Privacy and Trust

E-mail Privacy and Trust

15y Jeanniey Mullen

E-mail Privacy and Trust

Establishing trust with consumers is a must. What should e-mail marketers do to make that happen? Read More...

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How Social Media Influences E-Mail Marketing

How Social Media Influences E-Mail Marketing

15y Jeanniey Mullen

How Social Media Influences E-Mail Marketing

Seven e-mail marketing pros offer tips on how to identify and reach social influences. Read More...

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Social Influencers and BurntToast

Social Influencers and BurntToast

15y Jeanniey Mullen

Social Influencers and BurntToast

Want to identify influencers on your e-mail marketing list? Check out this real-life example. Read More...

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The Future of E-Mail: Four New Marketing Segments You Need to Know About

The Future of E-Mail: Four New Marketing Segments You Need to Know About

15y Jeanniey Mullen

The Future of E-Mail: Four New Marketing Segments ...

The popularity of Facebook, Twitter, and other social networks forces e-mail marketers to Read More...

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Q&A: The Future of E-Mail Marketing

Q&A: The Future of E-Mail Marketing

15y Jeanniey Mullen

Q&A: The Future of E-Mail Marketing

E-mail marketing ClickZ Experts columnist Jeanniey Mullen responds to questions from Webinar participants. Read More...

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Knowing When to Ease Up On Frequency

Knowing When to Ease Up On Frequency

15y Jeanniey Mullen

Knowing When to Ease Up On Frequency

A drill-down exercise into some common complaints about overeager senders. Read More...

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Bye-Bye E-Mail?

Bye-Bye E-Mail?

15y Jeanniey Mullen

Bye-Bye E-Mail?

Is this end of e-mail? Or just the next step in its evolution? Read More

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2009: The Year of the Subject Line

2009: The Year of the Subject Line

15y Jeanniey Mullen

2009: The Year of the Subject Line

Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Read More...

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Read This Holiday Column for $0 TODAY

Read This Holiday Column for $0 TODAY

15y Jeanniey Mullen

Read This Holiday Column for $0 TODAY

Should you be creating messaging around what's happening in consumers' minds and in their respective inboxes? Read More...

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Did You Remember My Birthday?

Did You Remember My Birthday?

15y Jeanniey Mullen

Did You Remember My Birthday?

How marketers can increase their brand's equity and retention levels with a simple birthday e-mail. Read More...

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First Impressions: E-mail's Drive in 2009

First Impressions: E-mail's Drive in 2009

15y Jeanniey Mullen

First Impressions: E-mail's Drive in 2009

Three elements you should consider investing in to ensure your e-mail marketing campaigns drive the strongest first impression. Read More...

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Paying Homage to E-Mail in the Digital Revolution

Paying Homage to E-Mail in the Digital Revolution

15y Jeanniey Mullen

Paying Homage to E-Mail in the Digital Revolution

E-mail remains an effective channel to drive positive digital consumer experiences. Read More...

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How Video Drives E-mail and E-mail Drives Social

How Video Drives E-mail and E-mail Drives Social

15y Jeanniey Mullen

How Video Drives E-mail and E-mail Drives Social

An Email Experience Council team looks at integrating e-mail, video, and social marketing to promote the Agassi Foundation. Third in a series. Read Mo...

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