A Love/Hate Affair With E-Mail Marketing
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A Love/Hate Affair With E-Mail Marketing

16y Jeanniey Mullen

A Love/Hate Affair With E-Mail Marketing

Knowing what people do with e-mail pitches can help your campaign's success. Read More...

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Jeanniey Mullen says: READ This Column and Get a Free Magazine
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Jeanniey Mullen says: READ This Column and Get a Free Magazine

16y Jeanniey Mullen

Jeanniey Mullen says: READ This Column and Get a F...

Top tips for making sure your "from" name and subject line have the biggest impact. Read More...

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The Agassi Foundation: Expanding a Brand Focus
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The Agassi Foundation: Expanding a Brand Focus

16y Jeanniey Mullen

The Agassi Foundation: Expanding a Brand Focus

The Email Experience Council's nonprofit project team advises the charitable organization on how to promote its new mission. Read More...

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E-Mail the Future
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E-Mail the Future

16y Jeanniey Mullen

E-Mail the Future

E-mail messages to futureme.org show some shocking trends in messaging. What can e-mail marketers learn from these letters? Read More...

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Lessons from The Andre Agassi Charitable Foundation
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Lessons from The Andre Agassi Charitable Foundation

16y Jeanniey Mullen

Lessons from The Andre Agassi Charitable Foundatio...

The launch of this year's Email Experience Council's Nonprofit Initiative underscores three key concepts you should consider when undertaking any new ...

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Social Network's Impact on E-Mail Marketing
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Social Network's Impact on E-Mail Marketing

16y Jeanniey Mullen

Social Network's Impact on E-Mail Marketing

Gather CEO discusses how the organization of the Web is changing and how that affects businesses building relationships with customers online. Read Mo...

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Top E-mail Tips to Drive Response
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Top E-mail Tips to Drive Response

16y Jeanniey Mullen

Top E-mail Tips to Drive Response

Even with the ever-changing e-mail landscape, these three tactics drive e-mail response. Read More...

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Ask People Out on Dates in E-mail on Wednesdays
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Ask People Out on Dates in E-mail on Wednesdays

16y Jeanniey Mullen

Ask People Out on Dates in E-mail on Wednesdays

Best practices for determining the best day and time to send an e-mail marketing message. Read More...

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What's New in E-mail Best Practices
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What's New in E-mail Best Practices

16y Jeanniey Mullen

What's New in E-mail Best Practices

Some e-mail marketing best practices from yesterday don't work today. Here are a few to avoid. Read More...

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How E-mail Impacts Society
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How E-mail Impacts Society

16y Jeanniey Mullen

How E-mail Impacts Society

A nonprofit that helps women break out of poverty was in need of an e-mail marketing makeover. The Email Experience Council offered a helping hand. Re...

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Romper Room and the E-mail Industry
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Romper Room and the E-mail Industry

16y Jeanniey Mullen

Romper Room and the E-mail Industry

In the hard cold business world, how can we as grown-ups keep growing and learning along with our peers? Read More...

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One Giant Step for E-mail Marketing
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One Giant Step for E-mail Marketing

16y Jeanniey Mullen

One Giant Step for E-mail Marketing

Erasing the lines between e-mail and mobile messaging. Read More...

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A Love/Hate Affair With E-Mail Marketing
Email

A Love/Hate Affair With E-Mail Marketing

16y Jeanniey Mullen

A Love/Hate Affair With E-Mail Marketing

Knowing what people do with e-mail pitches can help your campaign's success. Read More...

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E-mail ADD and the Power of Three
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E-mail ADD and the Power of Three

16y Jeanniey Mullen

E-mail ADD and the Power of Three

The e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD. Read More...

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E-mail Marketing Stays the Same... Even When It's Different
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E-mail Marketing Stays the Same... Even When It's Different

16y Jeanniey Mullen

E-mail Marketing Stays the Same... Even When It's ...

The three most enduring truths of e-mail marketing -- regardless of the business you're in. Read More...

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E-mail Questions That Can't Be Answered (Quickly)
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E-mail Questions That Can't Be Answered (Quickly)

16y Jeanniey Mullen

E-mail Questions That Can't Be Answered (Quickly)

How can we answer e-mail related questions more effectively? Read More...

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The "How Ready Are You?" E-mail Assessment
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The "How Ready Are You?" E-mail Assessment

16y Jeanniey Mullen

The "How Ready Are You?" E-mail Assessment

Is your e-mail marketing program good to go for 2008? Start by answering these three questions. Read More...

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Justifying E-mail Budgets for 2008
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Justifying E-mail Budgets for 2008

16y Jeanniey Mullen

Justifying E-mail Budgets for 2008

One way to win approval for an increase in an e-mail marketing budget is tie performance to financial results. Here's one approach. Read More...

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Five Good Reasons to Send an E-mail
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Five Good Reasons to Send an E-mail

16y Jeanniey Mullen

Five Good Reasons to Send an E-mail

Drive relevancy, impact, and results at every stage of a customer's engagement with your brand. Read More...

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Speaking E-mail
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Speaking E-mail

16y Jeanniey Mullen

Speaking E-mail

Lost in translation: why the e-mail industry may be doing itself a disservice. Read More...

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Change Lurkers Into Activists
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Change Lurkers Into Activists

16y Jeanniey Mullen

Change Lurkers Into Activists

A digital engagement strategy. Read More

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Why E-Mail ROI Is So Amazing
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Why E-Mail ROI Is So Amazing

17y Jeanniey Mullen

Why E-Mail ROI Is So Amazing

Three reasons e-mail marketing budgets should be increased in 2008. Read More...

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E-mail Is So Pushy
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E-mail Is So Pushy

17y Jeanniey Mullen

E-mail Is So Pushy

At what point in the sales cycle does e-mail have the biggest impact? Read More...

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Support E-Mail Marketing Through Facebook
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Support E-Mail Marketing Through Facebook

17y Jeanniey Mullen

Support E-Mail Marketing Through Facebook

How a social network uses e-mail to impact core branding and marketing efforts. Read More...

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The Overflowing Inbox
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The Overflowing Inbox

17y Jeanniey Mullen

The Overflowing Inbox

Managing your inbox while you're away. Read More

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Goodbye, Inbox. Hello, Smartphone
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Goodbye, Inbox. Hello, Smartphone

17y Jeanniey Mullen

Goodbye, Inbox. Hello, Smartphone

We're addicted to e-mail on our smartphones. Four tips to make sure your e-mail message gets read. Read More...

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E-mail Is Part of Web 2.0
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E-mail Is Part of Web 2.0

17y Jeanniey Mullen

E-mail Is Part of Web 2.0

Three tips for integrating e-mail into Web 2.0. Read More

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