Is the Future of Digital Ad Buys in Cost-per-Engagement?

Marketing Is the Future of Digital Ad Buys in Cost-per-Engagement?

9y Jeff Lerner

Is the Future of Digital Ad Buys in Cost-per-Engag...

Can advertisers find a way to combat banner blindness with better ads or more eye-catching page placements for their CPM campaigns? Read More...

View article
Why IE's Do Not Track Default Setting Is Bad News for Advertisers

Marketing Why IE's Do Not Track Default Setting Is Bad News for Advertisers

9y Jeff Lerner

Why IE's Do Not Track Default Setting Is Bad News ...

How changes in private browsing settings may affect remarketing campaigns. Read More...

View article
An Ex-Googler's Perspective on Google Customer Management

Marketing An Ex-Googler's Perspective on Google Customer Management

9y Jeff Lerner

An Ex-Googler's Perspective on Google Customer Man...

Google's relationship with digital marketing and advertising agencies has improved. Here's how. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How Politicians Should Use Twitter

Marketing How Politicians Should Use Twitter

10y Jeff Lerner

How Politicians Should Use Twitter

How to get from "I approve this message" to "I wrote this message." Read More...

View article
5 Signs Your Marketing Strategy Is Outdated

Marketing 5 Signs Your Marketing Strategy Is Outdated

10y Jeff Lerner

5 Signs Your Marketing Strategy Is Outdated

Keep up to date with the best practices of online marketing by staying away from these standbys. Read More...

View article
With Friends Like Twitter and Facebook, Who Needs a Corporate Website?

Marketing With Friends Like Twitter and Facebook, Who Needs a Corporate Website?

10y Jeff Lerner

With Friends Like Twitter and Facebook, Who Needs ...

Is the corporate website obsolete? Wheat Thins seems to think so. Read More...

View article
3 Reasons to Integrate Your Digital Marketing Tactics

Marketing 3 Reasons to Integrate Your Digital Marketing Tactics

10y Jeff Lerner

3 Reasons to Integrate Your Digital Marketing Tact...

Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertisi...

View article
Followers! Likes! Retweets! Value?

Marketing Followers! Likes! Retweets! Value?

10y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

View article
Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes

Marketing Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes

10y Jeff Lerner

Your Social Media Strategy Must Go Beyond Twitter ...

A Dunkin' Donuts customer doesn't cry over spilt coffee - but tweets about it. A lesson for marketers. Read More...

View article
For Now, Facebook Remains an Imperfect Advertiser's Dream

Marketing For Now, Facebook Remains an Imperfect Advertiser's Dream

10y Jeff Lerner

For Now, Facebook Remains an Imperfect Advertiser'...

A look at two issues the social site must address. Read More...

View article
4 Times When Using AdWords Will Frustrate You

Marketing 4 Times When Using AdWords Will Frustrate You

10y Jeff Lerner

4 Times When Using AdWords Will Frustrate You

Are the leads or sales worth the ad spend? Consider these examples. Read More...

View article