Is the Future of Digital Ad Buys in Cost-per-Engagement?

Is the Future of Digital Ad Buys in Cost-per-Engagement?

12y Jeff Lerner

Is the Future of Digital Ad Buys in Cost-per-Engag...

Can advertisers find a way to combat banner blindness with better ads or more eye-catching page placements for their CPM campaigns? Read More...

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Why IE's Do Not Track Default Setting Is Bad News for Advertisers

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

12y Jeff Lerner

Why IE's Do Not Track Default Setting Is Bad News ...

How changes in private browsing settings may affect remarketing campaigns. Read More...

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An Ex-Googler's Perspective on Google Customer Management

An Ex-Googler's Perspective on Google Customer Management

12y Jeff Lerner

An Ex-Googler's Perspective on Google Customer Man...

Google's relationship with digital marketing and advertising agencies has improved. Here's how. Read More...

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How Politicians Should Use Twitter

How Politicians Should Use Twitter

12y Jeff Lerner

How Politicians Should Use Twitter

How to get from "I approve this message" to "I wrote this message." Read More...

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5 Signs Your Marketing Strategy Is Outdated

5 Signs Your Marketing Strategy Is Outdated

12y Jeff Lerner

5 Signs Your Marketing Strategy Is Outdated

Keep up to date with the best practices of online marketing by staying away from these standbys. Read More...

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With Friends Like Twitter and Facebook, Who Needs a Corporate Website?

With Friends Like Twitter and Facebook, Who Needs a Corporate Website?

12y Jeff Lerner

With Friends Like Twitter and Facebook, Who Needs ...

Is the corporate website obsolete? Wheat Thins seems to think so. Read More...

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3 Reasons to Integrate Your Digital Marketing Tactics

3 Reasons to Integrate Your Digital Marketing Tactics

12y Jeff Lerner

3 Reasons to Integrate Your Digital Marketing Tact...

Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertisi...

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Followers! Likes! Retweets! Value?

Followers! Likes! Retweets! Value?

12y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes

Your Social Media Strategy Must Go Beyond Twitter Followers and Facebook Likes

12y Jeff Lerner

Your Social Media Strategy Must Go Beyond Twitter ...

A Dunkin' Donuts customer doesn't cry over spilt coffee - but tweets about it. A lesson for marketers. Read More...

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For Now, Facebook Remains an Imperfect Advertiser's Dream

For Now, Facebook Remains an Imperfect Advertiser's Dream

12y Jeff Lerner

For Now, Facebook Remains an Imperfect Advertiser'...

A look at two issues the social site must address. Read More...

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4 Times When Using AdWords Will Frustrate You

4 Times When Using AdWords Will Frustrate You

13y Jeff Lerner

4 Times When Using AdWords Will Frustrate You

Are the leads or sales worth the ad spend? Consider these examples. Read More...

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