Beyond CRM
Marketing

Beyond CRM

24y Jeffrey Graham

Beyond CRM

In the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...

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Building Benchmarks
Marketing

Building Benchmarks

24y Jeffrey Graham

Building Benchmarks

Corporate clients need to gauge the success of their online marketing campaigns to justify online marketing budgets to management. While traditional (...

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Why Dot-Com TV Ads Can Fail
Marketing

Why Dot-Com TV Ads Can Fail

24y Jeffrey Graham

Why Dot-Com TV Ads Can Fail

No one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...

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Learning About E-business at Your Neighborhood Store
Marketing

Learning About E-business at Your Neighborhood Store

24y Jeffrey Graham

Learning About E-business at Your Neighborhood Sto...

Building any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...

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Building Web Sites Globally: Challenges and Solutions
Marketing

Building Web Sites Globally: Challenges and Solutions

24y Jeffrey Graham

Building Web Sites Globally: Challenges and Soluti...

As e-commerce matures, more and more companies are deciding to build web sites to serve markets outside North America. What they are learning is that ...

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An Online Measurement Success Story
Marketing

An Online Measurement Success Story

24y Jeffrey Graham

An Online Measurement Success Story

When negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...

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Best Practices for Building Web Surveys
Marketing

Best Practices for Building Web Surveys

24y Jeffrey Graham

Best Practices for Building Web Surveys

Surveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...

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Finding the Competitive Data You Need
Marketing

Finding the Competitive Data You Need

24y Jeffrey Graham

Finding the Competitive Data You Need

You're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...

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Creeping Personalization 101
Marketing

Creeping Personalization 101

24y Jeffrey Graham

Creeping Personalization 101

Gathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...

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Leveraging The Internet Underground
Marketing

Leveraging The Internet Underground

24y Jeffrey Graham

Leveraging The Internet Underground

If you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...

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The Two R's Of Online Advertising
Marketing

The Two R's Of Online Advertising

24y Jeffrey Graham

The Two R's Of Online Advertising

Successful online businesses know that success means providing the most value to customers. The Internet has given people the power to compare and cho...

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The Importance Of Process
Marketing

The Importance Of Process

24y Jeffrey Graham

The Importance Of Process

When you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...

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The Law Of The Pickle Portal
Marketing

The Law Of The Pickle Portal

24y Jeffrey Graham

The Law Of The Pickle Portal

As more companies decide to market online, they are approaching agencies in greater numbers and with deeper pockets, wanting to build a web site. That...

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Measuring Email Marketing Success
Email

Measuring Email Marketing Success

25y Jeffrey Graham

Measuring Email Marketing Success

One of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...

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What Does Viral Marketing Really Mean?
Marketing

What Does Viral Marketing Really Mean?

25y Jeffrey Graham

What Does Viral Marketing Really Mean?

Lately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....

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Integrated Marketing And The Dead Cat
Marketing

Integrated Marketing And The Dead Cat

25y Jeffrey Graham

Integrated Marketing And The Dead Cat

Imagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...

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Build A Site, Not A Labyrinth
Marketing

Build A Site, Not A Labyrinth

25y Jeffrey Graham

Build A Site, Not A Labyrinth

Would you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...

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Building a Research Mosaic
Marketing

Building a Research Mosaic

25y Jeffrey Graham

Building a Research Mosaic

Everybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...

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Common Sense Branding Research
Marketing

Common Sense Branding Research

25y Jeffrey Graham

Common Sense Branding Research

How do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...

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Escaping the Cult of Click-Through
Marketing

Escaping the Cult of Click-Through

25y Jeffrey Graham

Escaping the Cult of Click-Through

High click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...

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