In the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...
View articleCorporate clients need to gauge the success of their online marketing campaigns to justify online marketing budgets to management. While traditional (...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleBuilding any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...
View articleAs e-commerce matures, more and more companies are deciding to build web sites to serve markets outside North America. What they are learning is that ...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleGathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...
View articleIf you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...
View articleSuccessful online businesses know that success means providing the most value to customers. The Internet has given people the power to compare and cho...
View articleWhen you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...
View articleAs more companies decide to market online, they are approaching agencies in greater numbers and with deeper pockets, wanting to build a web site. That...
View articleOne of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...
View articleLately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleWould you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleHigh click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...
View article