Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

10y Jennifer Slegg

Display Ad Revenue Modest in Yahoo Q1 2014 Earning...

Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...

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Twitter Faces User Interaction and Retention Problems

Twitter Faces User Interaction and Retention Problems

10y Jennifer Slegg

Twitter Faces User Interaction and Retention Probl...

New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tw...

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Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

10y Jennifer Slegg

Facebook Seeks to Clean Up News Feeds by Targeting...

In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their post...

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Is Twitter Saying Goodbye Retweet, Hello Share?

Is Twitter Saying Goodbye Retweet, Hello Share?

10y Jennifer Slegg

Is Twitter Saying Goodbye Retweet, Hello Share?

Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some m...

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Twitter to Kill @ Replies and #Hashtags?

Twitter to Kill @ Replies and #Hashtags?

10y Jennifer Slegg

Twitter to Kill @ Replies and #Hashtags?

Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...

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Facebook Introduces New Policies to Restrict Gun Sales

Facebook Introduces New Policies to Restrict Gun Sales

10y Jennifer Slegg

Facebook Introduces New Policies to Restrict Gun S...

Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is repor...

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Facebook Update Shows Page Posts Tagged With Other Pages Liked

Facebook Update Shows Page Posts Tagged With Other Pages Liked

10y Jennifer Slegg

Facebook Update Shows Page Posts Tagged With Other...

If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll s...

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How Can Facebook Advertisers Combat Fraudulent Likes?

How Can Facebook Advertisers Combat Fraudulent Likes?

10y Jennifer Slegg

How Can Facebook Advertisers Combat Fraudulent Lik...

After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-exis...

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Satya Nadella Named New Microsoft CEO

Satya Nadella Named New Microsoft CEO

10y Jennifer Slegg

Satya Nadella Named New Microsoft CEO

Microsoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a...

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Facebook Adds Twitter-Style Trending Topics

Facebook Adds Twitter-Style Trending Topics

10y Jennifer Slegg

Facebook Adds Twitter-Style Trending Topics

Facebook jumps on the Twitter bandwagon again, but this time with a trending feature that is designed to get people talking about interesting things t...

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Facebook to Eliminate Sponsored Stories

Facebook to Eliminate Sponsored Stories

10y Jennifer Slegg

Facebook to Eliminate Sponsored Stories

As of April 9, domain and open graph sponsored stories will no longer be served to users. Read More...

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#SESCHI: Marketers Must React Effectively to Social and Data

#SESCHI: Marketers Must React Effectively to Social and Data

10y Jennifer Slegg

#SESCHI: Marketers Must React Effectively to Socia...

In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...

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Creating Campaigns That Count: The Impact of Converged Media #SESCHI

Creating Campaigns That Count: The Impact of Converged Media #SESCHI

10y Jennifer Slegg

Creating Campaigns That Count: The Impact of Conve...

With so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from G...

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Google Rolls Out AdWords Ad Rank Algorithm Update

Google Rolls Out AdWords Ad Rank Algorithm Update

10y Jennifer Slegg

Google Rolls Out AdWords Ad Rank Algorithm Update

Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search...

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Google DoubleClick to Join FBX for RTB

Google DoubleClick to Join FBX for RTB

10y Jennifer Slegg

Google DoubleClick to Join FBX for RTB

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officia...

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Pinterest Introduces Promoted Pins to Select Audiences for Testing

Pinterest Introduces Promoted Pins to Select Audiences for Testing

10y Jennifer Slegg

Pinterest Introduces Promoted Pins to Select Audie...

Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to re...

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Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

10y Jennifer Slegg

Facebook Graph Search Update Digs Deep Into Posts,...

A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments...

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Google Web Designer for HTML5 Ads Launches in Public Beta

Google Web Designer for HTML5 Ads Launches in Public Beta

11y Jennifer Slegg

Google Web Designer for HTML5 Ads Launches in Publ...

Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Read More...

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Why Google Wants to Know About Small Websites That Aren't Ranking Well

Why Google Wants to Know About Small Websites That Aren't Ranking Well

11y Jennifer Slegg

Why Google Wants to Know About Small Websites That...

Do you have a small website that isn't performing as well in Google's search results as you think it should? Read More...

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Google AdWords Adds New Paid and Organic Report

Google AdWords Adds New Paid and Organic Report

11y Jennifer Slegg

Google AdWords Adds New Paid and Organic Report

Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising...

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Watch a News Story Evolve With Twitter-Related Headlines

Watch a News Story Evolve With Twitter-Related Headlines

11y Jennifer Slegg

Watch a News Story Evolve With Twitter-Related Hea...

Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the twee...

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Yelp Adds Mobile Reviews

Yelp Adds Mobile Reviews

11y Jennifer Slegg

Yelp Adds Mobile Reviews

Yelp now lets users leave reviews for businesses via their smartphones. Read More...

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Google Puts Local Ads on the Maps App

Google Puts Local Ads on the Maps App

11y Jennifer Slegg

Google Puts Local Ads on the Maps App

Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Read More...

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Google Integrates Three Tools Into New Display Planner

Google Integrates Three Tools Into New Display Planner

11y Jennifer Slegg

Google Integrates Three Tools Into New Display Pla...

Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Pl...

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Google+ Pulls Plug on Local App

Google+ Pulls Plug on Local App

11y Jennifer Slegg

Google+ Pulls Plug on Local App

Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Read More...

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New Facebook for Business Hub Launches With Tips, Tools, Case Studies

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

11y Jennifer Slegg

New Facebook for Business Hub Launches With Tips, ...

Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook fo...

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Fortune 500 Companies Become More Social

Fortune 500 Companies Become More Social

11y Jennifer Slegg

Fortune 500 Companies Become More Social

A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...

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