A look at what new domain names and hashtags have in common.
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Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search and navigate the Internet.
As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains.
Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences.
Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem.