The First Wave of gTLDs Are Coming - Are You Ready?
Data insights

The First Wave of gTLDs Are Coming - Are You Ready?

11y Jennifer Wolfe

The First Wave of gTLDs Are Coming - Are You Ready...

Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to pro...

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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
Data insights

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

11y Jennifer Wolfe

gTLDs' Analytics and Big Data Impact on Brands' Ma...

The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...

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How 900+ Communities and Generics Will Reshape the Internet
Data insights

How 900+ Communities and Generics Will Reshape the Internet

11y Jennifer Wolfe

How 900+ Communities and Generics Will Reshape the...

These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Read More...

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gTLDS: Catalyst for Disruptive Innovation
Data insights

gTLDS: Catalyst for Disruptive Innovation

11y Jennifer Wolfe

gTLDS: Catalyst for Disruptive Innovation

Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Read More...

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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Data insights

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

11y Jennifer Wolfe

Brand gTLD Strategies: Evolution of TV and Interne...

Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...

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Using gTLDs to Build a Robust Consumer Experience for Data Mining
Data insights

Using gTLDs to Build a Robust Consumer Experience for Data Mining

11y Jennifer Wolfe

Using gTLDs to Build a Robust Consumer Experience ...

Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...

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Protecting Authenticity and Fighting Counterfeiters With gTLDs
Data insights

Protecting Authenticity and Fighting Counterfeiters With gTLDs

11y Jennifer Wolfe

Protecting Authenticity and Fighting Counterfeiter...

There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. R...

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Developing a Comprehensive Digital Brand Strategy for the Future
Data insights

Developing a Comprehensive Digital Brand Strategy for the Future

11y Jennifer Wolfe

Developing a Comprehensive Digital Brand Strategy ...

With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what...

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