Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost?
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Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way.
Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet.
Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.