Sizing Up Codes, Pics, and Bumps for Mobile Marketing
Marketing

Sizing Up Codes, Pics, and Bumps for Mobile Marketing

15y Jeremy Lockhorn

Sizing Up Codes, Pics, and Bumps for Mobile Market...

Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role? Read More...

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Are All Screens Created Equal?
Marketing

Are All Screens Created Equal?

15y Jeremy Lockhorn

Are All Screens Created Equal?

Online videos need different metrics than TV to prove they're just as worthy of ad dollars. Read More...

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Mobile Advertising: Four Categories to Consider
Marketing

Mobile Advertising: Four Categories to Consider

15y Jeremy Lockhorn

Mobile Advertising: Four Categories to Consider

Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Read More...

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The Promise of Personalized Video Ads
Marketing

The Promise of Personalized Video Ads

15y Jeremy Lockhorn

The Promise of Personalized Video Ads

Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. Read More...

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How Do Great Ideas Flourish in the Digital World?
Marketing

How Do Great Ideas Flourish in the Digital World?

15y Jeremy Lockhorn

How Do Great Ideas Flourish in the Digital World?

A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Read More...

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Give Consumers Choice: Ads vs. No Ads
Marketing

Give Consumers Choice: Ads vs. No Ads

15y Jeremy Lockhorn

Give Consumers Choice: Ads vs. No Ads

When a consumer chooses to view an ad, she is by default engaged in the view. Read More...

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Best Practices for Deploying Widgets
Marketing

Best Practices for Deploying Widgets

15y Jeremy Lockhorn

Best Practices for Deploying Widgets

Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Read More...

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See, Touch, and Feel in Digital Marketing
Marketing

See, Touch, and Feel in Digital Marketing

15y Jeremy Lockhorn

See, Touch, and Feel in Digital Marketing

What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Read More...

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New Model in Online Video Advertising Holds Promise
Marketing

New Model in Online Video Advertising Holds Promise

15y Jeremy Lockhorn

New Model in Online Video Advertising Holds Promis...

Prosumer-generated advertising stands to challenge ad agency business models. Read More...

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Putting New Technology to the Tulsa Test
Marketing

Putting New Technology to the Tulsa Test

15y Jeremy Lockhorn

Putting New Technology to the Tulsa Test

A gadget freak gets audience insight during holiday visits with friends and family. Read More...

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An Open Letter to Partners and Would-be Partners
Marketing

An Open Letter to Partners and Would-be Partners

15y Jeremy Lockhorn

An Open Letter to Partners and Would-be Partners

Six tips to improve your chances of working with a creative agency. Read More...

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Next-Gen Tech: Virtual Reality and More
Marketing

Next-Gen Tech: Virtual Reality and More

16y Jeremy Lockhorn

Next-Gen Tech: Virtual Reality and More

The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technolog...

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Best Practices for Deploying Widgets
Marketing

Best Practices for Deploying Widgets

16y Jeremy Lockhorn

Best Practices for Deploying Widgets

Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Read More...

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More Key Emerging Media Trends
Marketing

More Key Emerging Media Trends

16y Jeremy Lockhorn

More Key Emerging Media Trends

The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the ...

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A Look at Key Emerging Media Trends
Marketing

A Look at Key Emerging Media Trends

16y Jeremy Lockhorn

A Look at Key Emerging Media Trends

What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Read More...

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Convergence: It's Back
Marketing

Convergence: It's Back

16y Jeremy Lockhorn

Convergence: It's Back

Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Read More...

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Reports of TV's Death Greatly Exaggerated, Part 1
Marketing

Reports of TV's Death Greatly Exaggerated, Part 1

16y Jeremy Lockhorn

Reports of TV's Death Greatly Exaggerated, Part 1

TV isn't dead. It's not even dying. It's just going digital. Read More...

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The Mobile Phone as a Marketing Platform
Marketing

The Mobile Phone as a Marketing Platform

16y Jeremy Lockhorn

The Mobile Phone as a Marketing Platform

Interactive television arrives, but it's not in a set-top box. Read More...

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Digital Commerce: In and Out of the Dressing Room
Marketing

Digital Commerce: In and Out of the Dressing Room

16y Jeremy Lockhorn

Digital Commerce: In and Out of the Dressing Room

Retailers can leverage emerging immersive platforms to create new brand experiences. Read More...

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Must-See TV Spots
Marketing

Must-See TV Spots

16y Jeremy Lockhorn

Must-See TV Spots

Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Read More...

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Mobile's Breakaway Year
Marketing

Mobile's Breakaway Year

16y Jeremy Lockhorn

Mobile's Breakaway Year

This year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interestin...

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Bringing Accountability into the Living Room
Marketing

Bringing Accountability into the Living Room

16y Jeremy Lockhorn

Bringing Accountability into the Living Room

Digital TV metrics: the current sources and some potential insights and applications. Read More...

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Reports of TV's Death Greatly Exaggerated, Part 3
Marketing

Reports of TV's Death Greatly Exaggerated, Part 3

17y Jeremy Lockhorn

Reports of TV's Death Greatly Exaggerated, Part 3

Video on demand requires marketers to give customers and prospects more of what they want. Third in a series. Read More...

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Reports of TV's Death Greatly Exaggerated, Part 2
Marketing

Reports of TV's Death Greatly Exaggerated, Part 2

17y Jeremy Lockhorn

Reports of TV's Death Greatly Exaggerated, Part 2

Cranking up TV ad relevance with modular spots. Second in a series. Read More...

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Reports of TV's Death Greatly Exaggerated, Part 1
Marketing

Reports of TV's Death Greatly Exaggerated, Part 1

17y Jeremy Lockhorn

Reports of TV's Death Greatly Exaggerated, Part 1

TV isn't dead. It's not even dying. It's just going digital. Read More...

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Making Video Advertising Accountable to Consumers
Marketing

Making Video Advertising Accountable to Consumers

17y Jeremy Lockhorn

Making Video Advertising Accountable to Consumers

We're in the midst of another accountability evolution, this time with Web 2.0 technology. Read More...

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Innovation Isn't a Clean Sport
Marketing

Innovation Isn't a Clean Sport

17y Jeremy Lockhorn

Innovation Isn't a Clean Sport

A few basic best practices for navigating these emerging platforms Read More...

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