The ad industry must find ways to market online content that's relevant and interesting. Read More...
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View articleMicrosoft (and a number of other important players) change priorities to focus on Web advertisers. Read More...
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View articleConsumers avoid ads, so advertisers invent new kinds of ads to trick viewers into watching. Is that the right approach? Read More...
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View articleThe Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Read More...
View articleWhy interactivity is good for both brand and direct response objectives. Read More...
View articleCross-channel measurement. Online media mix measurement. In the sea of online marketing data, you can't afford to ignore these measures. Read More...
View articleInformation overload is at an all-time high. Do new digital technologies really help cope with it all? Read More...
View articleAs movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling Read More...
View articleEnd users pass it along, but most marketers should give viral marketing a pass. Online word of mouth is probably a better fit. Read More...
View articleProject Apollo hopes to track behavior and media consumption across channels. Will it tackle interactive? If so, how? Read More...
View articleYou can listen to consumers, embrace change, and give them what they want. Or, you can try to protect the status quo. Read More...
View articleTechnology allows some really fun things in online advertising. Does 'can' equal 'should'? Read More...
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