Don't Call It Advertising
Marketing

Don't Call It Advertising

17y Jeremy Lockhorn

Don't Call It Advertising

The ad industry must find ways to market online content that's relevant and interesting. Read More...

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Interactivity's Meaning for Marketers
Marketing

Interactivity's Meaning for Marketers

17y Jeremy Lockhorn

Interactivity's Meaning for Marketers

Interactivity is so much more than a direct-response trigger. Read More...

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Listening Technologies and Word of Mouth
Marketing

Listening Technologies and Word of Mouth

17y Jeremy Lockhorn

Listening Technologies and Word of Mouth

Tools help marketers listen to consumers before they develop a word-of-mouth strategy. Read More...

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Video Search Catches Up With Video Tagging
Marketing

Video Search Catches Up With Video Tagging

17y Jeremy Lockhorn

Video Search Catches Up With Video Tagging

What consumers want, when they want it. Enter video tagging Read More...

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Are You Ready for Ubiquitous Interactivity?
Marketing

Are You Ready for Ubiquitous Interactivity?

17y Jeremy Lockhorn

Are You Ready for Ubiquitous Interactivity?

It's time to free interactivity from the Internet and apply it to all media. Read More...

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User Control as an Opportunity
Marketing

User Control as an Opportunity

17y Jeremy Lockhorn

User Control as an Opportunity

Consumer control is perhaps the greatest opportunity the marketing world has ever faced. Read More...

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In-Banner Video Advertising
Marketing

In-Banner Video Advertising

18y Jeremy Lockhorn

In-Banner Video Advertising

Interesting innovations and experiments in in-banner video advertising. Read More...

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Making Video Advertising Accountable to Consumers
Marketing

Making Video Advertising Accountable to Consumers

18y Jeremy Lockhorn

Making Video Advertising Accountable to Consumers

We're in the midst of another accountability evolution, this time with Web 2.0 technology. Read More...

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Web Sites: Best Practices or Creativity?
Marketing

Web Sites: Best Practices or Creativity?

18y Jeremy Lockhorn

Web Sites: Best Practices or Creativity?

The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Read More...

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Why TiVo-Proof Is a Flawed Concept
Marketing

Why TiVo-Proof Is a Flawed Concept

18y Jeremy Lockhorn

Why TiVo-Proof Is a Flawed Concept

Intrusive is intrusive is intrusive. Read More

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Virtual Advertising in a Virtual World
Marketing

Virtual Advertising in a Virtual World

18y Jeremy Lockhorn

Virtual Advertising in a Virtual World

Advergaming is poised for growth, and with the explosion of user-generated content and social networking in general, virtual worlds just may be marchi...

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TV Spots Are Dead
Marketing

TV Spots Are Dead

18y Jeremy Lockhorn

TV Spots Are Dead

Stop shooting TV spots. Right now. I'm serious. Read More

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Why Is A Watermelon In The Tailpipe?
Marketing

Why Is A Watermelon In The Tailpipe?

18y Jeremy Lockhorn

Why Is A Watermelon In The Tailpipe?

We hope people will view and pay attention to our ad's entire animation cycle. But what if they don't? Read More...

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Making Linear Storytelling Interactive
Marketing

Making Linear Storytelling Interactive

18y Jeremy Lockhorn

Making Linear Storytelling Interactive

As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling. Read More...

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Developers, Developers, Developers…Advertisers!
Marketing

Developers, Developers, Developers…Advertisers!

18y Jeremy Lockhorn

Developers, Developers, Developers…Advertisers!

Microsoft (and a number of other important players) change priorities to focus on Web advertisers. Read More...

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Consumer Wrath... And How to Avoid It
Marketing

Consumer Wrath... And How to Avoid It

18y Jeremy Lockhorn

Consumer Wrath... And How to Avoid It

A cautionary tale: even one ticked-off customer has the power to destroy a business. Read More...

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Breaking Through the Ad Blockers
Marketing

Breaking Through the Ad Blockers

18y Jeremy Lockhorn

Breaking Through the Ad Blockers

Consumers avoid ads, so advertisers invent new kinds of ads to trick viewers into watching. Is that the right approach? Read More...

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Ad Searching With TiVo
Marketing

Ad Searching With TiVo

18y Jeremy Lockhorn

Ad Searching With TiVo

TiVo announces it's working on an ad search functionality. Will users bite? Read More...

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Web Sites: Best Practices or Creativity?
Marketing

Web Sites: Best Practices or Creativity?

18y Jeremy Lockhorn

Web Sites: Best Practices or Creativity?

The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Read More...

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Engage the Consumer With Interactivity
Marketing

Engage the Consumer With Interactivity

19y Jeremy Lockhorn

Engage the Consumer With Interactivity

Why interactivity is good for both brand and direct response objectives. Read More...

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Measurement and Testing: Launch Your Campaign to New Heights
Marketing

Measurement and Testing: Launch Your Campaign to New Heights

19y Jeremy Lockhorn

Measurement and Testing: Launch Your Campaign to N...

Cross-channel measurement. Online media mix measurement. In the sea of online marketing data, you can't afford to ignore these measures. Read More...

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Information Overload
Marketing

Information Overload

19y Jeremy Lockhorn

Information Overload

Information overload is at an all-time high. Do new digital technologies really help cope with it all? Read More...

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Making Linear Storytelling Interactive
Marketing

Making Linear Storytelling Interactive

19y Jeremy Lockhorn

Making Linear Storytelling Interactive

As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling Read More...

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Viral Lemmings
Marketing

Viral Lemmings

19y Jeremy Lockhorn

Viral Lemmings

End users pass it along, but most marketers should give viral marketing a pass. Online word of mouth is probably a better fit. Read More...

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Project Apollo: Ready for Lift Off?
Marketing

Project Apollo: Ready for Lift Off?

19y Jeremy Lockhorn

Project Apollo: Ready for Lift Off?

Project Apollo hopes to track behavior and media consumption across channels. Will it tackle interactive? If so, how? Read More...

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The Video Revolution: Coming Soon to a PC Near You
Marketing

The Video Revolution: Coming Soon to a PC Near You

19y Jeremy Lockhorn

The Video Revolution: Coming Soon to a PC Near You

You can listen to consumers, embrace change, and give them what they want. Or, you can try to protect the status quo. Read More...

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A Marketer's First Responsibility
Marketing

A Marketer's First Responsibility

19y Jeremy Lockhorn

A Marketer's First Responsibility

Technology allows some really fun things in online advertising. Does 'can' equal 'should'? Read More...

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