Customer Service Tech Solutions 101
Marketing

Customer Service Tech Solutions 101

19y Jeremy Lockhorn

Customer Service Tech Solutions 101

An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...

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Interactive Marketing: Design Matters
Marketing

Interactive Marketing: Design Matters

19y Jeremy Lockhorn

Interactive Marketing: Design Matters

Weak design frustrates people. Smart design solves problems. Read More...

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Holy High Tech, Batman!
Marketing

Holy High Tech, Batman!

19y Jeremy Lockhorn

Holy High Tech, Batman!

How technology -- and the Batmobile -- enhance the TV viewing experience. Read More...

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The Return of Community
Marketing

The Return of Community

19y Jeremy Lockhorn

The Return of Community

Community is a powerful way to build content, a sense of belonging, emotional connections, and trust. Marketers who get that are pulling ahead of the ...

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Rich Media, Online Ads, and Howard Gossage
Marketing

Rich Media, Online Ads, and Howard Gossage

19y Jeremy Lockhorn

Rich Media, Online Ads, and Howard Gossage

Advertising is much less about blasting a message than it is about serving an empowered audience. Read More...

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SMS Advertising: Engage the Consumer
Marketing

SMS Advertising: Engage the Consumer

20y Jeremy Lockhorn

SMS Advertising: Engage the Consumer

Leverage SMS campaigns to get consumers talking about, and interacting with, your brand. Read More...

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Ooqa-Ooqa Goes Polite
Marketing

Ooqa-Ooqa Goes Polite

20y Jeremy Lockhorn

Ooqa-Ooqa Goes Polite

A company with a penchant for over-the-top product names relaunches its "branded browser." Read More...

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Engage the Consumer With Interactivity
Marketing

Engage the Consumer With Interactivity

20y Jeremy Lockhorn

Engage the Consumer With Interactivity

Why interactivity is good for both brand and direct response objectives. Read More...

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The First Interactive Ad Man
Marketing

The First Interactive Ad Man

20y Jeremy Lockhorn

The First Interactive Ad Man

Interactive advertising's birth -- in the 1950s. Read More

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The Frequency Cap Is Your Friend
Marketing

The Frequency Cap Is Your Friend

20y Jeremy Lockhorn

The Frequency Cap Is Your Friend

Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Read More...

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More Creative Creative
Marketing

More Creative Creative

20y Jeremy Lockhorn

More Creative Creative

Interactive ads can establish a connection before a consumer visits your site. Read More...

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A Study in Video: Three Online Ads
Marketing

A Study in Video: Three Online Ads

20y Jeremy Lockhorn

A Study in Video: Three Online Ads

Video works best online when relevant interactivity is included. Read More...

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Interactivity in Video Ads
Marketing

Interactivity in Video Ads

20y Jeremy Lockhorn

Interactivity in Video Ads

What does interactivity in video mean? Read More

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Online Video: More Than Eyeballs
Marketing

Online Video: More Than Eyeballs

20y Jeremy Lockhorn

Online Video: More Than Eyeballs

Marketers must help online video fast-forward into interactivity. Read More...

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Video Commercials: Online Advertising's Superhero?
Marketing

Video Commercials: Online Advertising's Superhero?

20y Jeremy Lockhorn

Video Commercials: Online Advertising's Superhero?

With power comes great responsibility. Read More...

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Wish List for Christmas, 2004
Marketing

Wish List for Christmas, 2004

20y Jeremy Lockhorn

Wish List for Christmas, 2004

Rich media standards in our stockings next year, OK, Santa? Read More...

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Claria, Litigation, and the Wild West
Marketing

Claria, Litigation, and the Wild West

20y Jeremy Lockhorn

Claria, Litigation, and the Wild West

Like pioneers of the Wild West, advertisers need to be resourceful. Read More...

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Let's Get Analytical
Actionable Analysis

Let's Get Analytical

20y Jeremy Lockhorn

Let's Get Analytical

When it comes to Web marketing, ignorance is not bliss. Read More

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Customer Service Tech Solutions 101
Marketing

Customer Service Tech Solutions 101

20y Jeremy Lockhorn

Customer Service Tech Solutions 101

An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...

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The Frequency Cap Is Your Friend
Marketing

The Frequency Cap Is Your Friend

21y Jeremy Lockhorn

The Frequency Cap Is Your Friend

Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Read More...

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Innovate, or Face the Music
Marketing

Innovate, or Face the Music

21y Jeremy Lockhorn

Innovate, or Face the Music

Different drummer or broken record? Lessons from the music industry. Read More...

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The Rules of Engagement
Marketing

The Rules of Engagement

21y Jeremy Lockhorn

The Rules of Engagement

Meaningful interactivity beats 'punch the monkey.' Read More

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The Importance of QA
Marketing

The Importance of QA

21y Jeremy Lockhorn

The Importance of QA

Don't take QA lightly. Miss something, and the public will find it. Read More...

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Why Wait for Broadband?
Marketing

Why Wait for Broadband?

21y Jeremy Lockhorn

Why Wait for Broadband?

Online already works, so quit waiting for some magical broadband penetration number before diving in. Read More...

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I Love Point·Roll
Marketing

I Love Point·Roll

21y Jeremy Lockhorn

I Love Point·Roll

Making a good product great. Read More

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I Want My HD&iTV!
Marketing

I Want My HD&iTV!

21y Jeremy Lockhorn

I Want My HD&iTV!

The next interactive marketing revolution is right around the corner... but the corner seems to be a million miles away. Read More...

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Customer Service Tech Solutions 101
Marketing

Customer Service Tech Solutions 101

21y Jeremy Lockhorn

Customer Service Tech Solutions 101

An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...

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