What Happened to Customer Service?
Marketing

What Happened to Customer Service?

21y Jeremy Lockhorn

What Happened to Customer Service?

Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Read More...

View article
An Overdue "Thanks" to Spammers
Marketing

An Overdue "Thanks" to Spammers

21y Jeremy Lockhorn

An Overdue "Thanks" to Spammers

Credit where it's due. Spam helps Jeremy be a better marketer. Read More...

View article
At Home in an Unwired Wonderland
Marketing

At Home in an Unwired Wonderland

21y Jeremy Lockhorn

At Home in an Unwired Wonderland

The networked home. Suddenly, 'convergence' sounds so five minutes ago. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
CareerBuilder Adds Spanish Listings
Media

CareerBuilder Adds Spanish Listings

21y Jeremy Lockhorn

CareerBuilder Adds Spanish Listings

Customers in major Latino population centers demand the service. Read More...

View article
Step Into the Stream
Marketing

Step Into the Stream

22y Jeremy Lockhorn

Step Into the Stream

Why streaming video ads don't work -- and why they soon will. Read More...

View article
Why Can't Johnny Count Ad Impressions?
Marketing

Why Can't Johnny Count Ad Impressions?

22y Jeremy Lockhorn

Why Can't Johnny Count Ad Impressions?

We've come a long way in the Internet ad industry; but in some regards, we're still in the dark ages. Read More...

View article
Bad Medicine
Marketing

Bad Medicine

22y Jeremy Lockhorn

Bad Medicine

Who's the drug dealer? Unethical (if not downright illegal) pharmacies flourish on the Web -- thanks to portals, search engines, and legitimate market...

View article
Let's Get Analytical
Marketing

Let's Get Analytical

22y Jeremy Lockhorn

Let's Get Analytical

When it comes to Web marketing, ignorance is not bliss. Read More

View article
Macromedia Versus Microsoft?
Marketing

Macromedia Versus Microsoft?

22y Jeremy Lockhorn

Macromedia Versus Microsoft?

Could Macromedia's recent moves to expand Flash as a development tool pose a threat to a certain other software company? Read More...

View article
Rich Media Surprises Even a Believer
Marketing

Rich Media Surprises Even a Believer

22y Jeremy Lockhorn

Rich Media Surprises Even a Believer

Perhaps you've grown ho-hum about rich media as it's become increasingly commonplace. Even Jeremy was stunned by its power in a recent campaign. Read ...

View article
Pardon Me, Would You Care to View This Ad?
Marketing

Pardon Me, Would You Care to View This Ad?

22y Jeremy Lockhorn

Pardon Me, Would You Care to View This Ad?

Banner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Read More...

View article
Pretested Rich Media Tips
Marketing

Pretested Rich Media Tips

22y Jeremy Lockhorn

Pretested Rich Media Tips

Let someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Read M...

View article
Establishing an Emotional Connection
Marketing

Establishing an Emotional Connection

22y Jeremy Lockhorn

Establishing an Emotional Connection

Can a Web ad make you laugh or make you cry? Jeremy believes that technology has developed far enough that it's possible for Internet advertising to e...

View article
New Developments in the "Digital Lifestyle," Part 2
Marketing

New Developments in the "Digital Lifestyle," Part 2

22y Jeremy Lockhorn

New Developments in the "Digital Lifestyle," Part ...

If you're a gadget freak or a marketer trying to understand the latest trends in consumer lifestyles, look no further than the devices being unveiled ...

View article
New Developments in the "Digital Lifestyle," Part 1
Marketing

New Developments in the "Digital Lifestyle," Part 1

22y Jeremy Lockhorn

New Developments in the "Digital Lifestyle," Part ...

If announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital li...

View article
Will TV Advertising Change in Internet Time?
Marketing

Will TV Advertising Change in Internet Time?

22y Jeremy Lockhorn

Will TV Advertising Change in Internet Time?

iTV may not be a reality -- yet, but personal video recorders are. Is TV advertising adapting already to the fast-forward button? Read More...

View article
Toward Brilliant Creative
Marketing

Toward Brilliant Creative

23y Jeremy Lockhorn

Toward Brilliant Creative

Which comes first, the technology or the creative? In too many shops,people are getting their priorities mixed up. Read More...

View article
My Pet Peeves
Marketing

My Pet Peeves

23y Jeremy Lockhorn

My Pet Peeves

Part of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our client...

View article
What's New Out There (Part 2)?
Marketing

What's New Out There (Part 2)?

23y Jeremy Lockhorn

What's New Out There (Part 2)?

Jeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and t...

View article
What's New Out There?
Marketing

What's New Out There?

23y Jeremy Lockhorn

What's New Out There?

He's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of...

View article
Cache Busting: Busted?
Marketing

Cache Busting: Busted?

23y Jeremy Lockhorn

Cache Busting: Busted?

Ad-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving ...

View article
The Plot Thickens
Marketing

The Plot Thickens

23y Jeremy Lockhorn

The Plot Thickens

Storytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it beco...

View article
Another Hurdle: Ad-Blocking Software
Marketing

Another Hurdle: Ad-Blocking Software

23y Jeremy Lockhorn

Another Hurdle: Ad-Blocking Software

As Web advertising becomes more intrusive with larger ads, pop-ups, DHTML executions, and expandable ads, many users resort to ad-blocking software. W...

View article
Winfirst Chooses Canal+ as iTV Software Provider
Media

Winfirst Chooses Canal+ as iTV Software Provider

23y Jeremy Lockhorn

Winfirst Chooses Canal+ as iTV Software Provider

Canal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...

View article
Personal Video Recorders: A Threat to TV?
Marketing

Personal Video Recorders: A Threat to TV?

23y Jeremy Lockhorn

Personal Video Recorders: A Threat to TV?

Web TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...

View article
The Digital Lifestyle Wars
Marketing

The Digital Lifestyle Wars

23y Jeremy Lockhorn

The Digital Lifestyle Wars

As the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...

View article
Eyeballs: Out There for the Taking
Marketing

Eyeballs: Out There for the Taking

23y Jeremy Lockhorn

Eyeballs: Out There for the Taking

Why do so many rich media vendors have trouble turning a profit? Jeremy talks about contributing factors and tells you why well-executed rich media ca...

View article