The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment.
Articles by this author
An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions.
Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers seeking alternatives to the mainstream.
Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why.
Which do you think will survive and which would you rather be a part of?