Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

9y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

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Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]

9y Jessica Lee

Cut Through the B2B B.S. and Develop a Message You...

During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

9y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Social Platform?

Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Social Platform?

10y Jessica Lee

Will the Proposed Twitter Algorithm Be the Death o...

Twitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter ex...

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How Can Brands and Agencies Succeed Together?

How Can Brands and Agencies Succeed Together?

10y Jessica Lee

How Can Brands and Agencies Succeed Together?

How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market parti...

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8 Free Must-Attend Networking Events at ClickZ Live San Francisco

8 Free Must-Attend Networking Events at ClickZ Live San Francisco

10y Jessica Lee

8 Free Must-Attend Networking Events at ClickZ Liv...

Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections...

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Poor Mobile Implementation Results in 68% Less Traffic [Study]

Poor Mobile Implementation Results in 68% Less Traffic [Study]

10y Jessica Lee

Poor Mobile Implementation Results in 68% Less Tra...

A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Read More...

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Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition

Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition

10y Jessica Lee

Small Business Budget, Big Business Ideas for Twit...

There are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social net...

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Pinterest Moves a Step Closer to Search Engine With Guided Search

Pinterest Moves a Step Closer to Search Engine With Guided Search

10y Jessica Lee

Pinterest Moves a Step Closer to Search Engine Wit...

Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marke...

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Facebook Posts See More Engagement After Hours, Weekends [Study]

Facebook Posts See More Engagement After Hours, Weekends [Study]

10y Jessica Lee

Facebook Posts See More Engagement After Hours, We...

TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as ho...

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Do-It-Yourself Promoted Pins Premiere on Pinterest

Do-It-Yourself Promoted Pins Premiere on Pinterest

10y Jessica Lee

Do-It-Yourself Promoted Pins Premiere on Pinterest

Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out s...

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"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

10y Jessica Lee

"Hackonomy": Dare to Challenge Your Brand's Market...

Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Fr...

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Top Brands Now Testing Pinterest Promoted Pins

Top Brands Now Testing Pinterest Promoted Pins

10y Jessica Lee

Top Brands Now Testing Pinterest Promoted Pins

After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...

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Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

10y Jessica Lee

Gain Valuable Digital Marketing Insights at 3 Awes...

A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...

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80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

10y Jessica Lee

80% of Marketers Will Run Cross-Channel Marketing ...

A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...

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Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

10y Jessica Lee

Is Your Brand Sending Emails Thursdays at Lunch Ti...

A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here a...

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7 Reasons You Should Go to ClickZ Live New York 2014

7 Reasons You Should Go to ClickZ Live New York 2014

10y Jessica Lee

7 Reasons You Should Go to ClickZ Live New York 20...

The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...

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Twitter Study: Which Tweets Get the Most Engagement?

Twitter Study: Which Tweets Get the Most Engagement?

10y Jessica Lee

Twitter Study: Which Tweets Get the Most Engagemen...

Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then bro...

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Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

10y Jessica Lee

Mobile Represents 30% of Ecommerce Site Traffic in...

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...

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Google Partners With American Idol for Second Screen Voting

Google Partners With American Idol for Second Screen Voting

10y Jessica Lee

Google Partners With American Idol for Second Scre...

Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search resul...

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BloomReach's SNAP Delivers Personalized Site Discovery

BloomReach's SNAP Delivers Personalized Site Discovery

10y Jessica Lee

BloomReach's SNAP Delivers Personalized Site Disco...

Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the sea...

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Pinterest Gives the Gift of GIFs, Recipe Search

Pinterest Gives the Gift of GIFs, Recipe Search

10y Jessica Lee

Pinterest Gives the Gift of GIFs, Recipe Search

Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tes...

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Gmail's Google+ Integration Leaves More Questions Than Answers

Gmail's Google+ Integration Leaves More Questions Than Answers

10y Jessica Lee

Gmail's Google+ Integration Leaves More Questions ...

A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...

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Pinterest Acquires VisualGraph to Boost Image Recognition

Pinterest Acquires VisualGraph to Boost Image Recognition

10y Jessica Lee

Pinterest Acquires VisualGraph to Boost Image Reco...

Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading i...

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2013 a Great Year for Twitter Users, Advertisers & Investors

2013 a Great Year for Twitter Users, Advertisers & Investors

10y Jessica Lee

2013 a Great Year for Twitter Users, Advertisers &...

From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investo...

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Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

10y Jessica Lee

Pinterest’s Top Pins of 2013: Taco Cupcakes, The R...

What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest...

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Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

10y Jessica Lee

Google Zeitgeist 2013: Our Fascination with North ...

Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...

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