Explore Twitter's Year in Review on Interactive Microsite
Social

Explore Twitter's Year in Review on Interactive Microsite

10y Jessica Lee

Explore Twitter's Year in Review on Interactive Mi...

What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending t...

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Major CPG Companies Put More PPC Budget Into Brand Awareness
Ad Industry Metrics

Major CPG Companies Put More PPC Budget Into Brand Awareness

10y Jessica Lee

Major CPG Companies Put More PPC Budget Into Brand...

Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...

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Cyber Monday 2013: Largest Online Spend in U.S. History
Ad Industry Metrics

Cyber Monday 2013: Largest Online Spend in U.S. History

10y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

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Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Ad Industry Metrics

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

10y Jessica Lee

Facebook Ads Give Paid Search Campaigns ROI Boost ...

Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...

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Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK
Social

Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

10y Jessica Lee

Twitter Ads Feature 'TV Conversation Targeting' No...

Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...

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Google Shopping Update Includes New Features for Holiday Shoppers
Search

Google Shopping Update Includes New Features for Holiday Shoppers

10y Jessica Lee

Google Shopping Update Includes New Features for H...

New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...

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Pinterest Pins Pay Big Dividends for Brands, Says Piqora
Social

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

10y Jessica Lee

Pinterest Pins Pay Big Dividends for Brands, Says ...

Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally ...

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New Pinterest Feature Lets Brands Showcase What's Trending on Their Site
Social

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

10y Jessica Lee

New Pinterest Feature Lets Brands Showcase What's ...

Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending ...

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Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Media

Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

10y Jessica Lee

Twitter Adds Custom Timelines, Enhances Mobile Ad ...

Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topic...

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Social Users Expect One-Hour Response Time from Brands on Twitter [Study]
Social

Social Users Expect One-Hour Response Time from Brands on Twitter [Study]

10y Jessica Lee

Social Users Expect One-Hour Response Time from Br...

New research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour...

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Google Inks Cross Media Ad Deal With Publicis
Marketing

Google Inks Cross Media Ad Deal With Publicis

10y Jessica Lee

Google Inks Cross Media Ad Deal With Publicis

Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...

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YouTube to Launch an Ad-Free Music Subscription Service?
Media

YouTube to Launch an Ad-Free Music Subscription Service?

10y Jessica Lee

YouTube to Launch an Ad-Free Music Subscription Se...

Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...

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Twitter Adds Tweet Scheduling Function for Advertisers
Social

Twitter Adds Tweet Scheduling Function for Advertisers

10y Jessica Lee

Twitter Adds Tweet Scheduling Function for Adverti...

Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...

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Facebook Rolls Out New Page Insights Analytics
Analytics

Facebook Rolls Out New Page Insights Analytics

10y Jessica Lee

Facebook Rolls Out New Page Insights Analytics

Facebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...

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Fortune 100 Brands Missing the Mobile Opportunity [Study]
Media

Fortune 100 Brands Missing the Mobile Opportunity [Study]

11y Jessica Lee

Fortune 100 Brands Missing the Mobile Opportunity ...

Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to ...

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Halloween + Creative Marketing = A Treat for Retailers
Ecommerce

Halloween + Creative Marketing = A Treat for Retailers

11y Jessica Lee

Halloween + Creative Marketing = A Treat for Retai...

Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Hal...

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Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Social

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

11y Jessica Lee

Facebook Tries to Make News Feed Ads More Relevant...

Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more empha...

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How Fortune 500 Companies Are Using Instagram to Build Their Brands
Social

How Fortune 500 Companies Are Using Instagram to Build Their Brands

11y Jessica Lee

How Fortune 500 Companies Are Using Instagram to B...

A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instag...

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Pinterest Experiments with Promoted Pins
Social

Pinterest Experiments with Promoted Pins

11y Jessica Lee

Pinterest Experiments with Promoted Pins

Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured ...

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Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
Social

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [St...

11y Jessica Lee

Facebook Organic and Paid Posts With Photos Get Mo...

ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagemen...

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Facebook to Users: You Have Exactly 7 Days Until We Own You
Marketing

Facebook to Users: You Have Exactly 7 Days Until We Own You

11y Jessica Lee

Facebook to Users: You Have Exactly 7 Days Until W...

Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...

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Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
Social

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

11y Jessica Lee

Average Facebook Engagement Metrics: How Does Your...

AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,...

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Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Social

Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed

11y Jessica Lee

Facebook Launches 'Story Bumping' to Show Older St...

Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Read More...

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Social Media Usage Amongst Older Generations Triples, According to Pew
Social

Social Media Usage Amongst Older Generations Triples, According to Pew

11y Jessica Lee

Social Media Usage Amongst Older Generations Tripl...

The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Read More...

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Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts
Social

Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts

11y Jessica Lee

Facebook Mimics Twitter (Again!) With Introduction...

Facebook releases embedded posts, which allow users to embed public status updates across the web. Read More...

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Back-to-School Online Shopping Trends Earliest on Record, Says Google
Search

Back-to-School Online Shopping Trends Earliest on Record, Says Google

11y Jessica Lee

Back-to-School Online Shopping Trends Earliest on ...

Google research shows that back-to-school online shopping behavior has begun earlier than ever. Read More...

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Walmart Outpacing All Brands in Google Product Listing Ads
Search

Walmart Outpacing All Brands in Google Product Listing Ads

11y Jessica Lee

Walmart Outpacing All Brands in Google Product Lis...

AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Read More...

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