BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Media

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

11y Jessica Lee

BloomReach Helps Retailers Deliver Personalized Co...

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...

View article
Matt Cutts on Links & How to Succeed With Content Marketing
Marketing

Matt Cutts on Links & How to Succeed With Content Marketing

11y Jessica Lee

Matt Cutts on Links & How to Succeed With Cont...

In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. H...

View article
Instagram Now Lets You Embed Photos and Videos Across the Web
Media

Instagram Now Lets You Embed Photos and Videos Across the Web

11y Jessica Lee

Instagram Now Lets You Embed Photos and Videos Acr...

The embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public conten...

View article
Get the latest analysis and reports delivered to your inbox daily
Reality Check: Google Isn't 'Killing' Organic Search
Search

Reality Check: Google Isn't 'Killing' Organic Search

11y Jessica Lee

Reality Check: Google Isn't 'Killing' Organic Sear...

A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream n...

View article
Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012
Media

Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012

11y Jessica Lee

Search Ads Account for 52.8% of World's Mobile Ad ...

Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ...

View article
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Search

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

11y Jessica Lee

Bing & Yahoo Advertisers Integrated in Windows 8.1...

Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...

View article
Yelp's New Wordmap Helps You Avoid Hipsters
Social

Yelp's New Wordmap Helps You Avoid Hipsters

11y Jessica Lee

Yelp's New Wordmap Helps You Avoid Hipsters

Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Read More...

View article
Facebook Restricts Some Ad Placement to Protect Brand Reputation
Social

Facebook Restricts Some Ad Placement to Protect Brand Reputation

11y Jessica Lee

Facebook Restricts Some Ad Placement to Protect Br...

Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control...

View article
78% of a Brand's Facebook Fans Are Already Customers [Study]
Social

78% of a Brand's Facebook Fans Are Already Customers [Study]

11y Jessica Lee

78% of a Brand's Facebook Fans Are Already Custome...

Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and...

View article
#Facebook #Hashtags #FTW?
Social

#Facebook #Hashtags #FTW?

11y Jessica Lee

#Facebook #Hashtags #FTW?

Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook st...

View article
Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Conference Coverage

Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO

11y Jessica Lee

Jeffrey Hayzlett: Here's How to Be an Agent for Ch...

Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mist...

View article
AT&T Social Campaign Reveals Your Pets' Innermost Secrets
Social

AT&T Social Campaign Reveals Your Pets' Innermost Secrets

11y Jessica Lee

AT&T Social Campaign Reveals Your Pets' Innermost ...

Through a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at h...

View article
Twitter Rumored to Launch Retargeting for Advertisers
Social

Twitter Rumored to Launch Retargeting for Advertisers

11y Jessica Lee

Twitter Rumored to Launch Retargeting for Advertis...

Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising opti...

View article
Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
Social

Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

11y Jessica Lee

Twitter Lead Generation Cards Let Advertisers Coll...

Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising ars...

View article
YouTube Adds Email Notifications for Greater Privacy
Media

YouTube Adds Email Notifications for Greater Privacy

11y Jessica Lee

YouTube Adds Email Notifications for Greater Priva...

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to ...

View article
Facebook Promoted Page Likes: How to Get Started
Social

Facebook Promoted Page Likes: How to Get Started

11y Jessica Lee

Facebook Promoted Page Likes: How to Get Started

Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Faceb...

View article