Three lessons learned from Cyber Monday 2015

Three lessons learned from Cyber Monday 2015

8y Jim Davidson

Three lessons learned from Cyber Monday 2015

Now that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...

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Don’t let your customers walk away from their carts

Don’t let your customers walk away from their carts

8y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Holiday shopping: what shoppers and retailers are really thinking

Holiday shopping: what shoppers and retailers are really thinking

8y Jim Davidson

Holiday shopping: what shoppers and retailers are ...

Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...

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8 Items to Get Your Holiday Season off to a Head Start

8 Items to Get Your Holiday Season off to a Head Start

9y Jim Davidson

8 Items to Get Your Holiday Season off to a Head S...

The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...

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3 Overlooked Holiday Planning Must-Haves

3 Overlooked Holiday Planning Must-Haves

9y Jim Davidson

3 Overlooked Holiday Planning Must-Haves

Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...

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When Good Shoppers Stray

When Good Shoppers Stray

9y Jim Davidson

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...

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Millennials: The Shopping Cart Masters

Millennials: The Shopping Cart Masters

9y Jim Davidson

Millennials: The Shopping Cart Masters

Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...

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Reaching the Product Page Abandoner

Reaching the Product Page Abandoner

9y Jim Davidson

Reaching the Product Page Abandoner

Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...

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3 Classic Email Metrics Revisited

3 Classic Email Metrics Revisited

9y Jim Davidson

3 Classic Email Metrics Revisited

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...

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4 Ways to Start Delighting Your Subscribers

4 Ways to Start Delighting Your Subscribers

9y Jim Davidson

4 Ways to Start Delighting Your Subscribers

Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...

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4 Ways to Stop Annoying Your Subscribers

4 Ways to Stop Annoying Your Subscribers

9y Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...

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8 Spring Cleaning To-Dos for E-Commerce Marketers

8 Spring Cleaning To-Dos for E-Commerce Marketers

9y Jim Davidson

8 Spring Cleaning To-Dos for E-Commerce Marketers

Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready...

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Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

9y Jim Davidson

Action/Reaction: Triggered Messages and Newton’s T...

In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...

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Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

9y Jim Davidson

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...

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A Look at the Inbox: When Did Black Friday Really Start?

A Look at the Inbox: When Did Black Friday Really Start?

9y Jim Davidson

A Look at the Inbox: When Did Black Friday Really ...

Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...

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3 Cyber Monday Mistakes to Avoid

3 Cyber Monday Mistakes to Avoid

9y Jim Davidson

3 Cyber Monday Mistakes to Avoid

When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...

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A Shining Start: Early Holiday Season Strategies

A Shining Start: Early Holiday Season Strategies

10y Jim Davidson

A Shining Start: Early Holiday Season Strategies

Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...

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Savvy Seniors: Engaging the 65+ Online Shopper

Savvy Seniors: Engaging the 65+ Online Shopper

10y Jim Davidson

Savvy Seniors: Engaging the 65+ Online Shopper

Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...

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Get It Right: Cart Utilization Is Not Cart Abandonment

Get It Right: Cart Utilization Is Not Cart Abandonment

10y Jim Davidson

Get It Right: Cart Utilization Is Not Cart Abandon...

Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...

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Group Therapy: Connecting Your E-Commerce and Email Service Providers

Group Therapy: Connecting Your E-Commerce and Email Service Providers

10y Jim Davidson

Group Therapy: Connecting Your E-Commerce and Emai...

It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...

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Send More, Make More: All the Cool Kids Are Doing It, Right?

Send More, Make More: All the Cool Kids Are Doing It, Right?

10y Jim Davidson

Send More, Make More: All the Cool Kids Are Doing ...

As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...

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Fun With Email Fundamentals

Fun With Email Fundamentals

10y Jim Davidson

Fun With Email Fundamentals

If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...

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Show Your Subscribers Some Love

Show Your Subscribers Some Love

10y Jim Davidson

Show Your Subscribers Some Love

When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how m...

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Stop Treating All Cart-Abandoners the Same Way

Stop Treating All Cart-Abandoners the Same Way

10y Jim Davidson

Stop Treating All Cart-Abandoners the Same Way

A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in diff...

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How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

10y Jim Davidson

How to Use ELI5 Messaging to Reach TL;DR Non-Click...

Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to addition...

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5 Automated Message Don'ts

5 Automated Message Don'ts

10y Jim Davidson

5 Automated Message Don'ts

Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mi...

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New Year is the Time to Give Abandoned Cart Emails a Makeover

New Year is the Time to Give Abandoned Cart Emails a Makeover

10y Jim Davidson

New Year is the Time to Give Abandoned Cart Emails...

While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder s...

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