Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions.
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Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit those carts, even on another device.
Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular, though they ought to be.
Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best.
Here are four tips for charming your active email subscribers, an often overlooked but extremely important group.