Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
B2C Email Marketing

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent...

10y Jim Davidson

Cart Hoppers Are Still Shoppers: Better Connect wi...

While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent...

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Myths and Realities of Responsive Design and the Mobile Inbox
B2C Email Marketing

Myths and Realities of Responsive Design and the Mobile Inbox

10y Jim Davidson

Myths and Realities of Responsive Design and the M...

Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...

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Cyber Week Stunted: 2013 Compacts the Christmas Calendar
B2C Email Marketing

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

11y Jim Davidson

Cyber Week Stunted: 2013 Compacts the Christmas Ca...

For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...

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3 Ways to Avoid a Holiday Scrooge-Fest
B2C Email Marketing

3 Ways to Avoid a Holiday Scrooge-Fest

11y Jim Davidson

3 Ways to Avoid a Holiday Scrooge-Fest

Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...

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Mastering the Mid-Shopping Mobile Information Transfer
B2C Email Marketing

Mastering the Mid-Shopping Mobile Information Transfer

11y Jim Davidson

Mastering the Mid-Shopping Mobile Information Tran...

If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Read More...

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3 Ts of an Apology Email: Target, Truth, and Template
B2C Email Marketing

3 Ts of an Apology Email: Target, Truth, and Template

11y Jim Davidson

3 Ts of an Apology Email: Target, Truth, and Templ...

No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Read More...

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3 Holly Jolly Holiday Planning Meetings for June
B2C Email Marketing

3 Holly Jolly Holiday Planning Meetings for June

11y Jim Davidson

3 Holly Jolly Holiday Planning Meetings for June

While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your ...

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Your Shopping Cart's Hidden Trap Door
B2C Email Marketing

Your Shopping Cart's Hidden Trap Door

11y Jim Davidson

Your Shopping Cart's Hidden Trap Door

Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasan...

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Combating 5 Signs of Digital Hoarding Behavior
B2C Email Marketing

Combating 5 Signs of Digital Hoarding Behavior

11y Jim Davidson

Combating 5 Signs of Digital Hoarding Behavior

Five behaviors that can lead to digital hoarding and how you can overcome them. Read More...

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See the Trees: Revisiting the Beauty of Data Fundamentals
B2C Email Marketing

See the Trees: Revisiting the Beauty of Data Fundamentals

11y Jim Davidson

See the Trees: Revisiting the Beauty of Data Funda...

Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...

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Email Marketing for the Overly-Connected Consumer
B2C Email Marketing

Email Marketing for the Overly-Connected Consumer

11y Jim Davidson

Email Marketing for the Overly-Connected Consumer

How are marketers preparing for this multi-device consumer? Read More...

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Remailing and Segmentation Strategies for the Holidays
B2C Email Marketing

Remailing and Segmentation Strategies for the Holidays

11y Jim Davidson

Remailing and Segmentation Strategies for the Holi...

Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Read More...

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It's Really Beginning to Look a Lot Like Christmas…
B2C Email Marketing

It's Really Beginning to Look a Lot Like Christmas…

11y Jim Davidson

It's Really Beginning to Look a Lot Like Christmas...

A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Read More...

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5 Ways to Level the Mobile Playing Field
B2C Email Marketing

5 Ways to Level the Mobile Playing Field

11y Jim Davidson

5 Ways to Level the Mobile Playing Field

A complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...

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Get an Early Start on Your Last-Minute Shoppers
B2C Email Marketing

Get an Early Start on Your Last-Minute Shoppers

12y Jim Davidson

Get an Early Start on Your Last-Minute Shoppers

A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Read More...

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8 Themes for an Engaging Multi-Email Welcome Series
B2C Email Marketing

8 Themes for an Engaging Multi-Email Welcome Series

12y Jim Davidson

8 Themes for an Engaging Multi-Email Welcome Serie...

A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Read More...

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Special Characters: A Trend or Just Trendy?
B2C Email Marketing

Special Characters: A Trend or Just Trendy?

12y Jim Davidson

Special Characters: A Trend or Just Trendy?

The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Read More...

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