While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent...
View articleHave you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...
View articleFor the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...
View articleMarketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...
View articleIf consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Read More...
View articleNo one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Read More...
View articleWhile it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your ...
View articleStreamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasan...
View articleFive behaviors that can lead to digital hoarding and how you can overcome them. Read More...
View articleTaking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...
View articleHow are marketers preparing for this multi-device consumer? Read More...
View articlePrepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Read More...
View articleA look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Read More...
View articleA complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...
View articleA look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Read More...
View articleA multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Read More...
View articleThe novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Read More...
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