Too little creative? Too much creative? How many executions are just right for an online campaign?
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Dynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs?
Before our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media currency should come to an end.
Jim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what should replace it.
Jim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what should replace it.