Can the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding.
Articles by this author
"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel
When you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, break free and do some radical rethinking.
First impressions, now sessions.
There's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope.