GRPs, TRPs, Reach, and Frequency... Oh My!

Media GRPs, TRPs, Reach, and Frequency... Oh My!

17y Jim Meskauskas
Two Traditional Ways of Looking at Online

Media Two Traditional Ways of Looking at Online

17y Jim Meskauskas
Why Hide Research? The Truth Shall Set You Free

Media Why Hide Research? The Truth Shall Set You Free

17y Jim Meskauskas
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Tug of War: Direct Response or Branding?

Media Tug of War: Direct Response or Branding?

17y Jim Meskauskas
Down by the Old Media Stream

Media Down by the Old Media Stream

17y Jim Meskauskas
Phoenix From Ashes: The Need for Research

Media Phoenix From Ashes: The Need for Research

17y Jim Meskauskas
Are Industry Averages Meaningful?

Media Are Industry Averages Meaningful?

17y Jim Meskauskas
The Commodification of Online Media

Media The Commodification of Online Media

18y Jim Meskauskas
The Current State of Ad-Pricing Models

Media The Current State of Ad-Pricing Models

18y Jim Meskauskas
Sequential Liability Works for Both Sides

Media Sequential Liability Works for Both Sides

18y Jim Meskauskas
Getting It Sold: A Buyer's Perspective

Media Getting It Sold: A Buyer's Perspective

18y Jim Meskauskas
Departure to Dayparts

Media Departure to Dayparts

18y Jim Meskauskas
Pay For Performance Still Rules

Media Pay For Performance Still Rules

18y Jim Meskauskas
Sizes, Sizes Everywhere, but Can Someone Help Me Think?

Media Sizes, Sizes Everywhere, but Can Someone Help Me Think?

18y Jim Meskauskas
Bizarro Web Revisited

Media Bizarro Web Revisited

18y Jim Meskauskas
What to Watch for in an Insertion Order

Media What to Watch for in an Insertion Order

18y Jim Meskauskas
Bizarro Web: Life Without a Click-Through Rate

Media Bizarro Web: Life Without a Click-Through Rate

18y Jim Meskauskas
Going, Going, Go.gone...

Media Going, Going, Go.gone...

18y Jim Meskauskas
I Think I Caught Something: Viral Marketing

Media I Think I Caught Something: Viral Marketing

18y Jim Meskauskas
CPMs Are Falling Down, Falling Down, Falling Down

Media CPMs Are Falling Down, Falling Down, Falling Down

18y Jim Meskauskas
Are Click-Through Rates Really Declining?

Media Are Click-Through Rates Really Declining?

18y Jim Meskauskas
Relationships Rule in Online Media Planning

Media Relationships Rule in Online Media Planning

18y Jim Meskauskas
Dim Sum for 2001

Media Dim Sum for 2001

18y Jim Meskauskas
'Twas the Night Before Christmas

Media 'Twas the Night Before Christmas

18y Jim Meskauskas
Baby Grows Up: The Web as a Medium

Media Baby Grows Up: The Web as a Medium

18y Jim Meskauskas
Ad Pricing: Did We Jump the Gun?

Media Ad Pricing: Did We Jump the Gun?

18y Jim Meskauskas
Are Keywords Still Key?

Media Are Keywords Still Key?

18y Jim Meskauskas